It’s always exciting to create a new campaign for an established client. Of course, our approach is big-picture and across the board. The Rococo brand turned 10 years old this year and was due for some modernization.
We started with the branding: logo, cutline and other visual presentation. Rococo is a traditional fine dining restaurant, but is not boring by any stretch of the imagination. We wanted to update the look without loosing any of the charm. We also focused on the many Rococo strengths: Fresh seafood, talented chefs (3x OK Gazette Best Chef choice) and a very real focus on community.
The Results
A new ad campaign (with all new photography from Christopher Hunt of Midwest Media), new website and a new 2 minute video. Other new promotions and offers are forthcoming. Look for even more late 2014 and all of 2015. In the meantime, stop by 2824 N. Penn or 122nd & May for a world famous Crab Cake.
