The Golding Group

Strategic Growth Partners


A logo is not branding. A logo is the visual representation of your brand. Branding is knowing “what defines your brand?”:

  • Who you are as a company
  • What your company does
  • What sets your company apart
  • Who buys your products/services
  • Why are consumers attracted to your products/services
  • How can you connect with the target market

In order to create a brand, you have to first understand market position, your consumer and your competition. Branding is how you relate better to the end-user than the other market options. A brand is a whole lot of market research, statistical data and demographics combined then simplified and focused. That’s the part we do better than anyone else.

A brand is the concept that makes you attractive to the person most likely to make a purchase. Your logo is the precise personification of your brand concept. A logo has 1-3 seconds to tell your whole brand story and be everything your brand stands for, nothing it doesn’t. You cannot create an effective logo until you know your brand.

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Anyone can “design” a logo by combining your company name with a random graphic element. Branding is telling your story with shape, color and style. Branding is not just a logo, but that logo combined with a slogan (cut or tag line) and marketing language. Branding is knowing your whole story and telling in as quickly as possible.Why would you trust that to just anyone? The Golding Group has the branding experience you need. Contact us to learn more about the power of branding.

Already know your brand story, just need it translated into a logo? We can help you too. Contact us.