To most effectively compete you have to know who your competing with, both directly and indirectly. Before you can craft highly effective marketing, you need to know your strengths and weaknesses vs. those of your competitors. Is is a Competitive Analysis.
Always put your best foot forward, focusing on your best attributes while avoiding your Achilles heel (everyone has one).
By inspection your competition, you can learn a lot about how to approach the market, what o avoid and how to give yourself the best opportunity for success. Sometimes it’s obvious, sometimes not so much.
Contact The Golding Group for an impartial (possibly even brutally honest) look at how you can win the hearts, minds and wallet of your target audience.