Strategic Growth Partners

Media Champions interview with Kyle Golding from The Golding Group

Each week, Media Champions hosts talks with media experts across the country. This week, it's our CEO Kyle Golding's turn to answer marketing and audience development questions

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Each week, Media Champions hosts talks with media experts across the country. This week, it’s our CEO Kyle Golding’s turn to answer marketing and audience development questions with award-winning television journalist & host, Mary Therese Griffin. Watch the full interview on DailyAdBrief.com

Here’s a sample…
Q: WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS? A: Too much noise in the marketplace. The challenge will be how to identify, attract and connect with smaller, more specific target audiences.

Q: WHAT IS THE ADVANTAGE OF WORKING WITH AN OUTSIDE MEDIA BUYER AS OPPOSED TO HAVING JUST AN INTERNAL MARKETING DIRECTOR? A: Different perspectives, relationships and experiences with media outlet options.

Q: HOW DOES A MEDIA BUYER STAY ON TOP OF TRENDS WITH MEDIA PLACEMENT? A: Social listening, experimentation (80/20 rule) and continual challenging of “the way it is” norms.

Bonus BTS footage of the interview from The Golding Group office.

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