Each week, Media Champions hosts talks with media experts across the country. This week, it’s our CEO Kyle Golding’s turn to answer marketing and audience development questions with award-winning television journalist & host, Mary Therese Griffin. Watch the full interview on DailyAdBrief.com
Here’s a sample…
Q: WHAT IS THE BIGGEST CHANGE IN MARKETING THAT YOU SEE COMING IN THE NEXT 2 YEARS? A: Too much noise in the marketplace. The challenge will be how to identify, attract and connect with smaller, more specific target audiences.
Q: WHAT IS THE ADVANTAGE OF WORKING WITH AN OUTSIDE MEDIA BUYER AS OPPOSED TO HAVING JUST AN INTERNAL MARKETING DIRECTOR? A: Different perspectives, relationships and experiences with media outlet options.
Q: HOW DOES A MEDIA BUYER STAY ON TOP OF TRENDS WITH MEDIA PLACEMENT? A: Social listening, experimentation (80/20 rule) and continual challenging of “the way it is” norms.
Bonus BTS footage of the interview from The Golding Group office.