The Golding Group

Strategic Growth Partners

October 19, 2022

Brand Involvement In Social Issues

The pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers.
Strategic Growth
Strategic Growth
Brand Involvement In Social Issues
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Show Notes

Strategic Growth
Strategic Growth
Brand Involvement In Social Issues
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On this episode, “The Professor” Pritch Pritchard, APR & Fellow PRSA sheds light upon the pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers. But, consumers and other stakeholders want companies that see social good as a necessity, not just a marketing strategy. Where is the balance? When should company leadership speak up and when should they avoid interaction? Let’s talk about it. Listen/Stream/Watch/Subscribe to the podcast at https://bit.ly/SGPodListen