August 20, 2018

Business Communication Definitions

#NeoMarketing Podcast
#NeoMarketing Podcast
Business Communication Definitions
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Show Notes

Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of each word plus how each is implemented and build the communication process. Information everyone needs to know, not just the marketing department.

But we’re not just talking about definitions. We discuss how each communication segment is used, in what order and how they collaborate to deliver effective messaging. We also provide advice on how to avoid mistakes in branding, creating campaigns and strategy.

Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. This is episode #51. In 1 week, we will celebrate a full year of 52 episodes of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third WEDNESDAY of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned!

Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

#NeoMarketing Podcast Series

#NeoMarketing Podcast Series

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen →
Two Biggest Business Mistakes And How To Fix Them

Two Biggest Business Mistakes And How To Fix Them

A truly successful business isn't just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.

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Corporate Social Responsibility

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? "The Professor" Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.

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