January 18, 2018

Employee Communications as a PR Function

#NeoMarketing Podcast
#NeoMarketing Podcast
Employee Communications as a PR Function
/

Show Notes

Employee communications have always been an HR issue, but why? PR and marketing professionals are better equipped to drive internal employee communications. Employees need to know the company mission, position, offers and value statement.

Employees are your greatest ambassadors. Word-of-mouth from employees has huge value in-person, online and via social media. A company stands for what the employees stand for. The keys are building relationships and engagement.

Can you mid-level employees do a better job with internal communications? Probably so. Your PR team can help.

Often, companies with rapid growth (existing and startups) lose their effectiveness due to a lack of internal communication structure. Like our Golding Group partner Felicite Moorman says: “Death By Success” from rapid growth. The lack of employee communications is as detrimental as gaps in internal structure, inventory or cash flow.

Special guest Alyssa Murphy drops by to discuss AMA-OKC, our local chapter of the American Marketing Association. Alyssa tells us about upcoming signature speaker series, their annual Super Bowl Ad review and upcoming “Marketini” awards. http://amaokc.org/

Subscribe to the NeoMarketing podcast on iTunes and videos on YouTube.

Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. https://thegoldinggroup.com

Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/thegoldinggroup
LinkedIn: https://www.linkedin.com/company/the-golding-group
Facebook: https://www.facebook.com/StrategicBusinessGrowth

#NeoMarketing Podcast Series

#NeoMarketing Podcast Series

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

Listen →
Two Biggest Business Mistakes And How To Fix Them

Two Biggest Business Mistakes And How To Fix Them

A truly successful business isn't just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.

Listen →
Corporate Social Responsibility

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? "The Professor" Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.

Listen →