Profit is the name of the game in business. Everyone defaults to increasing sales to drive profitability but there is also a second powerful way to more profit. That is internal efficiency. If you can lower the cost of doing business, you can make more per transaction. The Golding Group partners examine both sides of the conversation and how to utilize both for maximum efficiency, effectiveness and business success.
Bonus Question: What is the role of creativity in business?
Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.