August 30, 2017

Ep2 The Value Of Brand Consistency

#NeoMarketing Podcast
#NeoMarketing Podcast
Ep2 The Value Of Brand Consistency
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Show Notes

On Episode 2, we discuss the value of consistency in brand voice, message and delivery in your marketing execution. We give a few examples of what to do and NOT do in creating efficiency from the street to the C-Suite. 

Bonus Material: Kyle discusses his love of college football and Pritch professes his love for Monty Python movies.

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#NeoMarketing Podcast Series

#NeoMarketing Podcast Series

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

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Two Biggest Business Mistakes And How To Fix Them

A truly successful business isn't just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.

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Corporate Social Responsibility

Corporate Social Responsibility

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? "The Professor" Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.

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