The Golding Group Chief Strategic Counsel Bob “Pritch” Pritchard, APR ask the very relevant question “What does the term NeoMarketing mean?” to our CEO and Chief Strategic Idealist Kyle Golding. After all, this was a term he created specifically for this podcast. The two discuss the integration of modern technology with traditional tactics, creating NeoMarketing. Stop marketing like it’s 1950, 1980 or even 2014!
Bonus Question: What are you working on right now? Kyle is involved in a tech startup VORTTX Training and Testing. Pritch is wrapping up his second university text book for PR students.