September 7, 2017

Ep3 What Is “NeoMarketing” all about?

#NeoMarketing Podcast
#NeoMarketing Podcast
Ep3 What Is "NeoMarketing" all about?
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Show Notes

The Golding Group Chief Strategic Counsel Bob “Pritch” Pritchard, APR ask the very relevant question “What does the term NeoMarketing mean?” to our CEO and Chief Strategic Idealist Kyle Golding. After all, this was a term he created specifically for this podcast. The two discuss the integration of modern technology with traditional tactics, creating NeoMarketing. Stop marketing like it’s 1950, 1980 or even 2014!

Bonus Question: What are you working on right now? Kyle is involved in a tech startup VORTTX Training and Testing. Pritch is wrapping up his second university text book for PR students.

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#NeoMarketing Podcast Series

#NeoMarketing Podcast Series

On the #NeoMarketing podcast, The Golding Group partners Kyle Golding and Pritch Pritchard, APR discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining.

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A truly successful business isn't just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.

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Corporate Social Responsibility

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Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? "The Professor" Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.

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