Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes to be evaluated and (most importantly) planning for 2021 should be in full swing. This year, you can’t just create a Plan “A” but you also need plans “B” “C” and “D” to cover the variations of COVID-19 recovery, the presidential elections and general uncertainty in the world for the upcoming year.
Since COVID-19 started impacting business transactions in early 2020, we have been telling you to Adapt, Adopt or Pivot. On this episode, we will discuss how to evaluate, measure and utilize what we have all learned from 2020 and how to best move your business forward into the still very uncertain 2021.
Thanks to 2020, you should have made changes (minor or major) to your business operations with NEW and DIFFERENT tools (digital and brick/mortar) for marketing and selling, insights/data, competitive landscape, audience/potential audience and expectations.
The key to 2021 will be taking advantage of what’s working right now and in the future along with recovering the investments you have made to survive 2020. If you need help, don’t know where to start or just don’t want to go it alone please contact us – that’s what we’re here for! https://thegoldinggroup.com/contact-us/
BONUS: Do NOT use the term “New Normal” because in business every day is new and nothing about our current business situations can be considered “Normal”.
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On every #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/
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