S.M.A.R.T. Communication Planning

S.M.A.R.T. Communication Planning

00:00 / 22:23

On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as well as walk you through S.M.A.R.T. (yes, it’s an acronym and we’ll explain it) planning and how to “bake in” measurements for every project from the very beginning.

Its Q4 of 2019 and 2020 is right around the corner. You really need to have all your planning done for next year right now: communications, budget, economic forecast, marketing, etc…. Don’t wait, get started today!

On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

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