Our special guest this episode is Kitt Letcher, President & CEO at Better Business Bureau of Central Oklahoma, Inc. She has been the leading BBB-OKC since 2013 and has a tremendous amount of experience building/leading teams, creating business structure and creating very effective corporate culture. She does all this by staying true to herself, her staff and the ideas behind the Better Business Bureau.
We touch on these topics plus many other ways to make any business or non-profit run more effectively and efficiently. In her leadership role at BBB, Letcher councils local businesses (from less than 10 employees to major corporations) on how to be better every day. But, she had to rebuild her BBB from the ground up to be the well-oiled machine it is today. Listen to her lessons learned along the way, including how to manage a local chapter of a 100+ year-old national brand without losing touch with the business ecosphere in Oklahoma.
On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.
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