The Golding Group

Strategic Growth Partners

June 19, 2019

Think Strategic, Act Tactical

The #NeoMarketing podcast emphasizes the importance of strategic planning over simply executing marketing tactics. Effective marketing should consider the overarching goals, planning strategically for various timeframes. They also provide tips for maximizing efforts and budgets, and discuss the Gary Vaynerchuk 80/20 concept, aiming to educate, inform and entertain listeners.
Strategic Growth
Strategic Growth
Think Strategic, Act Tactical
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Show Notes

Strategic Growth
Strategic Growth
Think Strategic, Act Tactical
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Everyone thinks of marketing by tactics: ads, commercials, social media, online video, email, etc…. But tactical execution without strategic planning is just busy work and a potential waste of time, money or opportunity. You have to work smart before you work hard.

How do you know you’re being strategic? Are you keeping the (metaphorical) Big Picture in mind, planning for 50 years from now, 25 years. 10 years, 18 months, next quarter, etc….? If so, you’re planning strategically. If not, you just being tactical. You need both, but strategy always comes first, dictates how tactical execution will happen and takes the most experience to do well. Strategy comes from the top, delegated to the operational team for tactical execution.

On the tactical side, we discuss how to best maximize marketing effort and budget with 3 tips that anyone can utilize.

Finally, we connect strategy, tactics and measurement for a positive cycle of marketing maximization.

Bonus: Kyle explains how to use the Gary Vaynerchuk 80% / 20% concept with practical tips for execution.

On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Our goal is to be educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe