The decision to rebrand is always a tricky proposition, even more so when a company is only a year old and practically still in startup mode. But it’s worth the effort if the rebrand can make a big enough impact. We recently did just that, working with an Oklahoma service formerly known as Storm Check Team, which is now Shelter Ready! – Full Service Storm Shelter Clean & Prep.
Why the change, you ask? We listened to potential customer feedback and realized the previous name, Storm Check, needed clarification. Many mistakenly associated our services with storm shelter installation or storm chasing. We wanted a positive name that clearly conveyed the safety and peace of mind provided to families who utilize a storm shelter during severe weather.
With Shelter Ready!, we’re embracing a brand identity that speaks directly to the core of what they do: preparing your shelter for whatever Mother Nature may bring. The new slogan, “Full Service Storm Shelter Clean & Prep.” succinctly captures their commitment to ensuring your shelter is clean, inspected and fully stocked for storm season.
We also simplified the service packages from three tiers to one, reflecting our dedication to streamlining the customer experience. Now, with just one click, you can access comprehensive storm shelter cleaning and preparedness services conveniently available through the new and improved website CleanMyShelter.com.
As part of our rebranding efforts, we’ve also refreshed our logo, opting for an umbrella symbol to represent shelter from the storm—a universal symbol of protection and safety. This new branding is visually appealing and reinforces our commitment to protecting your family, pets and neighbors during severe weather events.
We look forward to our continued relationship with the founders of Shelter Ready! as they provide storm shelter cleaning and prep. services in Oklahoma and Texas. We see huge potential for this business to expand to many, many other regions as soon as the business model, procedures and processes are refined and documented. Future updates coming soon.
What is Shelter Ready! Full Service Clean & Prep?
Shelter Ready! ensures the safety and well-being of families during severe weather by providing professional storm shelter cleaning, light maintenance and preparedness services via cleanmyshelter.com.
- Storm Shelter Cleaning: Thorough cleaning and sanitization of storm shelters, removing dust, debris, insects, animals (dead and alive) and potential hazards that end up in your shelter
- Sanitize and Deodorize: We help get rid of those pesky odors and smells with an environmentally friendly sanitizer and deodorizer
- Storm Season Preparation: Safety kit (earplugs, flashlight, whistle), motion sensor LED light, first aid kit and bottles of fresh water
- Post Storm Recovery: We make sure your shelter’s location is registered with your local Emergency Management office
