Series: NeoMarketing

Perception vs. Reality

Pritch points out the age-old concept “perception is reality” in today’s news for Public Relations missteps with tips for a more effective approach to communications in less-than-perfect conditions. Thanks […]

Redefining ROI

That’s right, we’re challenging one of the best-known business concepts: Return On Investment (ROI). Is this term outdated? Does it need to be replaced? Is […]