Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to […]
Business Communication Definitions
Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the […]
Perception vs. Reality
Pritch points out the age-old concept “perception is reality” in today’s news for Public Relations missteps with tips for a more effective approach to communications in less-than-perfect conditions. Thanks […]
Business Models: Adapt Or Die!
That might be a bit dramatic, but not too far off the mark. The way business gets done today is rapidly changing and evolving. This includes […]
Ending Professional Procrastination
It’s easy to fall into the Summertime procrastination trap, but we’re here to help you avoid the pitfalls of putting off what needs to be […]
Redefining ROI
That’s right, we’re challenging one of the best-known business concepts: Return On Investment (ROI). Is this term outdated? Does it need to be replaced? Is […]
The Common Mistake Of Starting With Tactics (Before Strategy)
Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too […]
Strategy Starts With “Why”
Too often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in […]
Finding Target Stakeholders
Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an […]
Adaptive Business Models For Success
The key to business success? Not being trapped in the “how we have always done it” mentality or business model. The path the victory is […]