Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too […]
Strategy Starts With “Why”
Too often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in […]
Finding Target Stakeholders
Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an […]
Adaptive Business Models For Success
The key to business success? Not being trapped in the “how we have always done it” mentality or business model. The path the victory is […]
The Need For Civil Communications
Have you noticed how combative communication has become? We definitely have! As a follow-up to last week’s discussion about the ways to best utilize success, today […]
Chasing Success
What is the key to success? We’ll tell you on this episode of the #NeoMarketing Podcast. The topic was inspired by an episode of the […]
5 Principles Of Ethical Leadership
Pritch has put together an amazing five-part outline for ethical leadership every business owner, manager, decision maker, team member, employee and entrepreneur needs to consider. Listen to the podcast […]
Artist / Business Collaborations
Why do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences, […]
The Value Of Membership In Professional Organizations
This week, Pritch is motivated by a recent visit to OKC from PRSA CEO Joe Truncale, APR and National Chair Tony D’Angelo, APR on a “Listening […]
Positioning For Small Business
There are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. “Everyone” is not […]