High ethics are essential to any business, non-profit or other organization in the modern information age. Being a professional, we have to hold ourselves to […]
Marketing, Advertising, Public Relations and Sales Communication
This week, The Golding Group partners Kyle Golding and Pritch Pritchard, APR explain the similarities, differences and crossover of the 4 types of business communications. […]
Start-up Financing Options
A new business faces different challenges than an existing business. Some of these challenges are financing, cash flow management and credit. On this episode of the […]
Crisis Communication Management
The professor of PR Pritch Pritchard, APR is breaking down the essential business topic everyone needs but never wants to talk about – Crisis Communications […]
Media Relationships
This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story […]
Audience First Business Model Structure
“Too many businesses today are set up to benefit themselves and not their audience. It should be the other way around.” To compete or be disruptive, business should […]
Special Guest Alyssa Murphy from Next Thought (Bonus Episode)
In a special guest segment “bonus” podcast, Alyssa Murphy drops in to talk about Next Thought Online Learning and Next Thought Studios, a Norman, OK-based […]
Employee Communications as a PR Function
Employee communications have always been an HR issue, but why? PR and marketing professionals are better equipped to drive internal employee communications. Employees need to […]
Setting Business Goals in 2018
It’s that time in the new year when we set resolutions for ourselves. In business, we set goals to track our successes (or lack thereof). […]
The Best of 2017 #NeoMarketing Podcast Review
As we welcome in 2018, take a listen to some of the top moments from the #NeoMarketing podcast in 2017. Great advice, some argumentative statements, a […]