NeoMarketing

Alternative Business Models

Today we’re discussing many the alternatives to traditional B2B, B2C and B2G business models that exist in 2018. We also have a special guest interview with Mark Masters, CEO of

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Disrupting The Music Industry

The power of audio started with radio, commercial jingles and the record business. But we don’t listen to, buy, share or promote records the same way we once did. The

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Why Start With Why

On show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek’s book “Start With Why”. The guys discuss the motivation behind great business decision-making and

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Advocacy As A Business Communications Tool

Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause

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Business Communication Definitions

Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of

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Perception vs. Reality

Pritch points out the age-old concept “perception is reality” in today’s news for Public Relations missteps with tips for a more effective approach to communications in less-than-perfect conditions. Thanks to modern technology, 24/7 news

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