Everyone asks us “What makes a marketing, advertising, public relations or community campaign successful?”. The Golding Group partners discuss their top tips for ensuring the […]
“Big Data” was a major topic at the recent PRSA ICON Conference. The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss exactly what […]
Profit is the name of the game in business. Everyone defaults to increasing sales to drive profitability but there is also a second powerful way to more profit.
We revisit a theory our CEO Kyle Golding proposed during a speech to the Little Rock, AR chapter of PRSA in 2012, that the basis […]
The Golding Group’s Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with […]
Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The […]
The rise of audio and short-form video in content marketing.
The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics […]
How to say “Yes” or “No” to prospective clients and how to let a current client go when it’s just not working.
The Golding Group Chief Strategic Counsel Bob “Pritch” Pritchard, APR ask the very relevant question “What does the term NeoMarketing mean?” to our CEO and […]