Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major
Podcasts are very popular, for good reason. It’s the perfect platform for unobtrusively conveying information via passive consumption.
The right thing is always the right thing to do but also good for business too. The big picture approach to brand, reputation and thought leadership is directly connected to
The single most important key to success is… you have to listen to find out. We will reveal the word, concept, discipline, execution, etc. in the first 2 minutes and
Pritch breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). WE agree with some
After 141 episodes of the #NeoMarketing Podcast, it was time for a change. The new and improved Strategic Growth Podcast begins today by discussing the new name and exactly how
We have 3 major announcements on this bonus 5th Wednesday of the Month bonus episode.
We identify, define and discuss the different types of media manipulations prevalent in today’s 24/7 global media mix.
We’re discussing all the mistakes and missteps of many startups and small businesses that can add up to presenting a picture of failure, not success. These small errors can collectively
The ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you
Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It’s
An old idea that’s very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service.