The Golding Group

Strategic Growth Partners


The Apology Impulse

On Episode #84, Pritch will be breaking down the ideas behind a proper and improper apology from a brand, business, personality, etc…. and discussing the

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2019 Marketing Predictions Proving True?

In the previous year, marketing trends predictions were made for 2019, including those made on a podcast. The hosts now evaluate the accuracy of these predictions and their impact in 2019 and discuss potential trends for 2020. The podcast covers current practices and techniques for professional business communications.

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International Marketing and Value-Added Services

Pritch Pritchard, co-host of the #NeoMarketing podcast, returns from a summer in Italy teaching PR for the University of Oklahoma. Topics discussed include Italian wine, international marketing, and value-added services. The podcast cover professional business communication practices and latest industry trends across various channels.

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Addressing Rumors In The Digital Age

The Golding Group discusses factors of crisis communication management on the #NeoMarketing podcast, focusing on dealing with rumors. They reference the 1946 Allport and Postman “Study of Rumor” as a guide for contemporary practices.

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Avoiding PR Tone Deafness

Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone

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