A truly successful business isn’t just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.
That’s right, a podcast about podcasting. But, this episode of the #NeoMarketing Podcast is focused specifically on the value of adding podcasting to your business marketing mix. Favorite Podcasting Tools:
Rural business expert Becky McCray joins us on this episode via Zoom to talk about the distinct advantages that small town (and small in scale) businesses have against big box
Subtitle: Notes From The Chick-Fil-A Drive Thru. It’s not enough for businesses to do what they do well, but every business also needs to innovate to grow and profit. 2020,
The next chapter in our Adapt, Adopt or Pivot During COVID-19 series. We discuss how your business decisions during the Coronavirus will not go “back to normal” in the future.
The Golding Group is proud to document our year-long relationship with two professional podcasts: American Diplomat and The General and the Ambassador produced by The American Academy of Diplomacy, in
The Golding Group is proud to announce our working relationship with Eyes Etc. high-end fashion eyewear retailer located in Nichols Hills, Oklahoma. The Golding Group will be providing a suite
In business, we need to utilize every essential tool, asset and employee skill to create an advantage. One of the most often missed skills is listening. Critical, open-minded data collection
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative
The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural
Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy