2022 Business Trend Predictions
New for ’22 our predictions of essential and impactful business trends for 2022 – NOT new normal, just normal business in the new year.
Audience Development
Five Keys To Starting Any Business
Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual.
Two Biggest Business Mistakes And How To Fix Them
A truly successful business isn’t just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.
Business Value Of Podcasting
That’s right, a podcast about podcasting. But, this episode of the #NeoMarketing Podcast is focused specifically on the value of adding podcasting to your business marketing mix. Favorite Podcasting Tools:
Small Business Advantages with Special Guest Becky McCray
Rural business expert Becky McCray joins us on this episode via Zoom to talk about the distinct advantages that small town (and small in scale) businesses have against big box
Client/Customer Focused Innovation
Subtitle: Notes From The Chick-Fil-A Drive Thru. It’s not enough for businesses to do what they do well, but every business also needs to innovate to grow and profit. 2020,
Continue To Adapt Adopt Pivot During COVID-19 (with bonus audio)
The next chapter in our Adapt, Adopt or Pivot During COVID-19 series. We discuss how your business decisions during the Coronavirus will not go “back to normal” in the future.
Case Study: The American Academy of Diplomacy
The Golding Group is proud to document our year-long relationship with two professional podcasts: American Diplomat and The General and the Ambassador produced by The American Academy of Diplomacy, in
Client Profile: Eyes Etc. Fashion Eyewear Retailer
The Golding Group is proud to announce our working relationship with Eyes Etc. high-end fashion eyewear retailer located in Nichols Hills, Oklahoma. The Golding Group will be providing a suite
The Essential Skill Of Listening
In business, we need to utilize every essential tool, asset and employee skill to create an advantage. One of the most often missed skills is listening. Critical, open-minded data collection
Avoiding PR Tone Deafness
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone deaf in response to negative