The Golding Group

Strategic Growth Partners

Audience Development

How To Be A Good B2B Client and Service Provider

A business opportunity often missed is making the most of B2B collaborations by being a good client or service provider. This advice goes for both parties in a business relationship. We give you 5 areas of emphasis to strengthen and extend your potential business partnerships for Win/Win opportunities.

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Five Keys To Starting Any Business

Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual.

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Two Biggest Business Mistakes And How To Fix Them

A truly successful business isn’t just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.

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Corporate Social Responsibility

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.

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