Audience Development

4-Step Strategic Decision-Making Process

March 20, 2024

All the information you need to craft a strategy and plan for implementation, execution and measurement.

Rebranding Storm Check to Shelter Ready!

March 18, 2024

The decision to rebrand is always a tricky proposition, even more so when a company is only a year old and practically still in startup mode.

Professional Podcasting: Communication, Not Selling

August 2, 2023

Businesses should be utilizing podcasts to communicate without selling. Instead of going straight for the close, use podcasting to create trust, develop working relationships and build community around your brand.

Marketing Is A Two-Way Conversation

July 6, 2023

By gaining insights into customer behavior, businesses can create products, services and experiences that align with their customers’ expectations.

How To Be A Good B2B Client and Service Provider

July 6, 2022

A business opportunity often missed is making the most of B2B collaborations by being a good client or service provider. This advice goes for both parties in a business relationship. We give you 5 areas of emphasis to strengthen and extend your potential business partnerships for Win/Win opportunities.

2022 Business Trend Predictions

January 5, 2022

New for ’22 our predictions of essential and impactful business trends for 2022 – NOT new normal, just normal business in the new year.

Five Keys To Starting Any Business

December 15, 2021

Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual.

Two Biggest Business Mistakes And How To Fix Them

September 1, 2021

A truly successful business isn’t just about $$ but creating and maintaining a positive impact vehicle for you, your family, employees, collaborators, vendors, end-users, and the community. But there are big, major mistakes that business owners, leaders and entrepreneurs make on a regular basis. What are these terrible mistakes, and how can you avoid them? Listen to find out. Bonus Discussion: False unicorns and self-inflicted errors.

Corporate Social Responsibility

August 18, 2021

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.