Strategic Growth Partners

Audience

Brand Involvement In Social Issues

The pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers.

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Top Trend 2022: Data Activation

Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It’s not enough to stop at basic, generic demographic data for marketing.

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Sales and Customer Service During COVID-19

Now more than ever, customer service is paramount to establishing, maintaining and leveraging your best consumer relationships. We discuss customer service philosophy, best practices and give you a few examples of great and terrible coronavirus customer service. Customer service can make or break any business, so let’s spend some time talking about it.

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The Essential Skill Of Listening

Utilizing essential tools in business, especially listening, can provide advantageous insights from clients, customers, vendors and employees. The #NeoMarketing podcast by The Golding Group, hosted by Pritch Prichard and Kyle Golding, discusses professional business communication practices, new trends and modern techniques, aiming to be educational, informative and entertaining.

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Avoiding PR Tone Deafness

Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone

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