4-Step Strategic Decision-Making Process
March 20, 2024
All the information you need to craft a strategy and plan for implementation, execution and measurement.
Rebranding Storm Check to Shelter Ready!
March 18, 2024
The decision to rebrand is always a tricky proposition, even more so when a company is only a year old and practically still in startup mode.
Professional Podcasting: Communication, Not Selling
August 2, 2023
Businesses should be utilizing podcasts to communicate without selling. Instead of going straight for the close, use podcasting to create trust, develop working relationships and build community around your brand.
Marketing Is A Two-Way Conversation
July 6, 2023
By gaining insights into customer behavior, businesses can create products, services and experiences that align with their customers’ expectations.
Brand Involvement In Social Issues
October 19, 2022
The pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers.
Top Trend 2022: Data Activation
February 2, 2022
Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It’s not enough to stop at basic, generic demographic data for marketing.
Client/Customer Focused Innovation
January 20, 2021
Subtitle: Notes From The Chick-Fil-A Drive Thru. It’s not enough for businesses to do what they do well, but every business also needs to innovate
Continue To Adapt Adopt Pivot During COVID-19 (with bonus audio)
December 16, 2020
The next chapter in our Adapt, Adopt or Pivot During COVID-19 series. We discuss how your business decisions during the Coronavirus will not go “back
Sales and Customer Service During COVID-19
May 6, 2020
Now more than ever, customer service is paramount to establishing, maintaining and leveraging your best consumer relationships. We discuss customer service philosophy, best practices and give you a few examples of great and terrible coronavirus customer service. Customer service can make or break any business, so let’s spend some time talking about it.
Say No To Say Yes For Success
March 4, 2020
How does saying Yes and No appropriately factor into creating success, what are the practical applications and what exactly is “business karma”? Listen to find out.
Special Guest: Terry Furrh, Owner of Eyes Etc.
July 17, 2019
Terry Furrh, owner of Eyes Etc., discusses the evolution of eyewear from medical device to fashion accessory, his journey in the industry, audience development, and current retail challenges.
The Essential Skill Of Listening
June 5, 2019
Utilizing essential tools in business, especially listening, can provide advantageous insights from clients, customers, vendors and employees. The #NeoMarketing podcast by The Golding Group, hosted by Pritch Prichard and Kyle Golding, discusses professional business communication practices, new trends and modern techniques, aiming to be educational, informative and entertaining.