Rebranding Storm Check to Shelter Ready!
March 18, 2024
The decision to rebrand is always a tricky proposition, even more so when a company is only a year old and practically still in startup mode.
The Rebranding Process with Tim Priebe
December 6, 2023
The Strategic Growth Podcast featured Tim Priebe, CEO of Backslash Creative, discussing the challenges and benefits of the company’s recent multi-year rebranding process from its original identity, T&S Web Design. The rebranding, unveiled for the firm’s 20th anniversary, was discussed in detail, emphasizing the business’ commitment to excellence in achieving beneficial changes.
Brand Involvement In Social Issues
October 19, 2022
The pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers.
Social Analytics For Crisis Communications
September 21, 2022
“The Professor” Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics
Everyone Wants To Be A Gangster, until…
August 3, 2022
There is a romanticism in entertainment about being a mob boss. But, being an actual gangster requires a lot of unsavory efforts that most people aren’t capable of doing.
Business Strategies For Dealing With Fake News
April 20, 2022
Pritch breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). WE agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in
Five Keys To Starting Any Business
December 15, 2021
Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual.
Idea, Product, Business, Brand
July 7, 2021
A #NeoMarketing Podcast deep dive into this statement from The Golding Group CEO Kyle Golding “An idea is not a product, which is not a
Business Value Of Podcasting
April 21, 2021
That’s right, a podcast about podcasting. But, this episode of the #NeoMarketing Podcast is focused specifically on the value of adding podcasting to your business
When Is The Right Time For Crisis Communication?
April 17, 2019
Today, media moves at the speed of light. With 24-hour news cycles, the internet, social media and hundreds of electronic media outlets continually searching for
Avoiding PR Tone Deafness
March 20, 2019
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone
Top 10 Communication Mistakes
April 25, 2018
Pritch and Kyle discuss “lightning round style” the most common communication mistakes they see businesses make every single day. Listen along as they detail what each