The Golding Group

Strategic Growth Partners

Brand

The Rebranding Process with Tim Priebe

The Strategic Growth Podcast featured Tim Priebe, CEO of Backslash Creative, discussing the challenges and benefits of the company’s recent multi-year rebranding process from its original identity, T&S Web Design. The rebranding, unveiled for the firm’s 20th anniversary, was discussed in detail, emphasizing the business’ commitment to excellence in achieving beneficial changes.

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Brand Involvement In Social Issues

The pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers.

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Business Strategies For Dealing With Fake News

Pritch breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). WE agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in

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Five Keys To Starting Any Business

Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual.

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Avoiding PR Tone Deafness

Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone

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Top 10 Communication Mistakes

Pritch and Kyle discuss “lightning round style” the most common communication mistakes they see businesses make every single day. Listen along as they detail what each

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