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Advocacy As A Business Communications Tool
NeoMarketing

 
 
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Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause more harm (to your business) than good. On today’s podcast, we provide pros/cons plus examples of good and bad execution. This is episode #52. We celebrate a full year of the #NeoMarketing Podcast. As of the first week in September, this podcast will switch from a once-a-week format to biweekly on the first and third WEDNESDAY of the month. The shows will be longer and we will incorporate more guest and your questions, responses and interactions. Stay tuned! Every week on the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. Every week, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
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Wow, what a great time we all had last week at the OKC Jingle Mingle. With the help of Ad Club, AMA-OKC, PRSA-OKC, IABC-OKC, AWC-OKC and OKC Social the party raised over $5,000 for the Dream Fund and 80+ coats for Salvation Army. We are so proud to have played a small role in this event along with all the other sponsors, volunteers and those who donated cash/prizes.

Most of all, we are proud to be a part of the OKC MarComm community. Please take a minute to watch this short video (from Trifecta) about the Dream Fund and all they do for Advertising, Public Relations and Media professionals in times of need.

The committee is already hard at work planning next years event, and maybe a summer event as well. Thanks again OKC! 1461695_612698368789290_885350276_n Here are just a few pics from the event:
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Starting a legitimate 501c3 organization is a very involved process. Here are the basic steps. If you need more detailed information, please contact us with any questions you might have about how we can help.

Begin by choosing a name and doing a search to see if the name is already being used. This not a simple Google search, but you need to utilize a professional service. This will help you avoid needing to make changes later.

Once you have a name, go ahead and open a bank account. You will need that information for all the paperwork you will be filing. You can now apply for your Employer Identification Number (EIN).

Essential documents you will need to create include Articles of Incorporation, Organization By-Laws, Policies / Procedures Manual and Organizational Minutes.

Next, file Form 1023 with the IRS within 27 months after the end of the end of the month in which you were legally formed (Filed Certificate of Incorporation).

The next step is to file a 990 EZ tax return (must file on time – no extension because it will delay your Guide Star Recognition and delay Form 1023 filing). File a 512E tax return with State of Oklahoma (Do NOT check Part III 2) along with a Narrative Description of Activities (Form 1023 Part IV). Information must correspond with provided financial information. Attach documents supporting the details of the narrative:
  • Paper copy of your website
  • Flyers
  • Invitations
  • Newspaper articles
  • Proof of work accomplished with other Nonprofit organizations

Now you are ready to register as a Charitable Organization with your State. This is a form you file with your Secretary of State and is renewed annually.

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