On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred […]
The Evolution Of Crisis Communications Protocols
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch […]
Entrepreneur School Q and A
#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an […]
A Better Way Of Explaining Strategy
“The Professor” Pritch Pritchard, APR has found a new (and what we think is much better) way to explain the concept and execution of Strategy […]
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials […]
Busting 10 Myths of Crisis Communications
“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis […]
Case Study: The American Academy of Diplomacy
The Golding Group is proud to document our year-long relationship with two professional podcasts: American Diplomat and The General and the Ambassador produced by The […]
6 Steps For Managing “Cancel Culture” Public Relations
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. […]
Managing Expectations, Strategy, Goals, Objectives, Tactics & Measurement
EPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song. […]
S.M.A.R.T. Communication Planning
On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as […]