Social Analytics For Crisis Communications
“The Professor” Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a
Communications
Maximize Decency and Civility To Build Trust
We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility.
5 Additional Strategies For Crisis Communication
Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major
Civility, Standards & Business Code Of Conduct
How exactly does a business mission statement or expressed values translate into public reputation? Professor Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations
Civility and Decency in Crisis Communications
On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred Garcia and Jim Lukaszewski considering
The Evolution Of Crisis Communications Protocols
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch Pritchard, APR & PRSA Fellow
Entrepreneur School Q and A
#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an Entrepreneur program at a local
A Better Way Of Explaining Strategy
“The Professor” Pritch Pritchard, APR has found a new (and what we think is much better) way to explain the concept and execution of Strategy for students and professionals. On
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing
Busting 10 Myths of Crisis Communications
“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis to Opportunity” by three of
Case Study: The American Academy of Diplomacy
The Golding Group is proud to document our year-long relationship with two professional podcasts: American Diplomat and The General and the Ambassador produced by The American Academy of Diplomacy, in