OVF January 2025 Power Lunch Presentation
December 28, 2024
OVF starts 2025 with an engaging and informative presentation by experienced entrepreneur and marketing strategist Kyle Golding.
The Final Episode of the Strategic Growth Podcast Ep200
August 21, 2024
All good things must come to an end, including the Strategic Growth Podcast. Episode 200 ends a series of conversations we began back in 2017…
Flashback to Conversations With The Golding Group Podcast Pilot Series
August 7, 2024
As the podcast/video series comes to an end, we look back at these first three shows to see how the advice holds up. (Spoiler Alert: it does!)
Producing a Brand Podcast
August 2, 2023
Producing a podcast can offer several benefits to your brand. Podcasts can be beneficial for marketing in a wide range of industries.
Professional Podcasting: Communication, Not Selling
August 2, 2023
Businesses should be utilizing podcasts to communicate without selling. Instead of going straight for the close, use podcasting to create trust, develop working relationships and build community around your brand.
Social Analytics For Crisis Communications
September 21, 2022
“The Professor” Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics
Maximize Decency and Civility To Build Trust
August 17, 2022
We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility.
5 Additional Strategies For Crisis Communication
June 15, 2022
Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major issue, a minor misunderstanding or an internet fake controversy.
Civility, Standards & Business Code Of Conduct
October 20, 2021
How exactly does a business mission statement or expressed values translate into public reputation? Professor Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process.
Corporate Social Responsibility
August 18, 2021
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.
Civility and Decency in Crisis Communications
July 21, 2021
On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred
The Evolution Of Crisis Communications Protocols
March 17, 2021
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch