Producing a Brand Podcast
August 2, 2023
Producing a podcast can offer several benefits to your brand. Podcasts can be beneficial for marketing in a wide range of industries.
Professional Podcasting: Communication, Not Selling
August 2, 2023
Businesses should be utilizing podcasts to communicate without selling. Instead of going straight for the close, use podcasting to create trust, develop working relationships and build community around your brand.
Social Analytics For Crisis Communications
September 21, 2022
“The Professor” Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics
Maximize Decency and Civility To Build Trust
August 17, 2022
We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility.
5 Additional Strategies For Crisis Communication
June 15, 2022
Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major issue, a minor misunderstanding or an internet fake controversy.
Civility, Standards & Business Code Of Conduct
October 20, 2021
How exactly does a business mission statement or expressed values translate into public reputation? Professor Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process.
Corporate Social Responsibility
August 18, 2021
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.
Civility and Decency in Crisis Communications
July 21, 2021
On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred
The Evolution Of Crisis Communications Protocols
March 17, 2021
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch
Entrepreneur School Q and A
February 17, 2021
#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an
A Better Way Of Explaining Strategy
November 18, 2020
“The Professor” Pritch Pritchard, APR has found a new (and what we think is much better) way to explain the concept and execution of Strategy
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
November 4, 2020
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials