
Producing a Brand Podcast
Producing a podcast can offer several benefits to your brand. Podcasts can be beneficial for marketing in a wide range of industries.
Producing a podcast can offer several benefits to your brand. Podcasts can be beneficial for marketing in a wide range of industries.
Businesses should be utilizing podcasts to communicate without selling. Instead of going straight for the close, use podcasting to create trust, develop working relationships and build community around your brand.
“The Professor” Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics
We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility.
Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major issue, a minor misunderstanding or an internet fake controversy.
How exactly does a business mission statement or expressed values translate into public reputation? Professor Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process.
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.
On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch
#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an
“The Professor” Pritch Pritchard, APR has found a new (and what we think is much better) way to explain the concept and execution of Strategy
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials