The Golding Group

Strategic Growth Partners

Crisis Communication

5 Additional Strategies For Crisis Communication

Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major issue, a minor misunderstanding or an internet fake controversy.

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Effectively Briefing The Boss

We’re discussing how anyone – especially young professionals – can utilize The Three Minute Drill developed by Jim Lukaszewski, America’s Crisis Guru® when briefing the

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Learning Lessons From (other people’s) PR Disasters

We can all learn from our mistakes, but isn’t it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA Fellow will break down to failures (and lessons to be learned) of one yet-to-become-public customer service and public relations worst-case scenario and two very public missteps by major brands who should have known better (but still failed big).

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Ethical Considerations In A Crisis

“Crisis doesn’t build character, it reveals it.” You’ve heard this many times before. The world, the United States and the collective business community are in a crisis based on the Covid-19 panic.

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