Top Trend 2022: Data Activation
Consumers are more sophisticated than ever in 2022. They know businesses are collecting data on them, some of which they voluntarily share via search engines, website clicks and opt-ins. It’s
Engagement
Entrepreneur School Q and A
#NeoMarketing Podcast co-host and Golding Group CEO Kyle Golding had an opportunity this week to participate (via Zoom) in a Q/A with students in an Entrepreneur program at a local
Client Profile: Dental Spa Oklahoma City
The Golding Group is proud to announce our working relationship with the Dental Spa. We redesigned the Dental Spa website for Dr. Ramadan with a fresh look for 2021 and
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing
6 Steps For Managing “Cancel Culture” Public Relations
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. “The Professor” Pritch Pritchard breaks
BBB of Central Oklahoma Endorses The Golding Group
The Golding Group partnered with the Better Business Bureau of Central Oklahoma to create a new business model and strategy with updated processes to lead the 88-year-old non-profit organization into the
Presentation Tools For Communication Pros
On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim
DD Audio 2018 “Speaker” Series – Session Two
The Golding Group is proud to collaborate with our partners DD Audio to present the #SpeakerSeries at Project 3810. Session Two featured Doug Iske, Owner of Jerky.com plus a bonus StartUpOKC Happy Hour.
2019 Business Trends: Collaboration and Community
In November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and expand on this idea. Kyle
Crisis Communications: Time And Response
Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch provides the definitive answer for
Client Profile: Save Your Town
The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural
The Correlations of Starting With Why
Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy