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Business, Marketing, Non-Profit, Productivity, Public Relations, Video

BBB of Central Oklahoma Endorses The Golding Group

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December 27, 2018

- Business, Marketing, Non-Profit, Productivity, Public Relations, Video

The Golding Group partnered with the Better Business Bureau of Central Oklahoma to create a new business model and strategy with updated processes to lead the 88-year-old non-profit organization into the future of business development, communication and technology.

BBB of Central Oklahoma President Kitt Letcher details the successful partnership and how working with us has benefited the organization.

“My name is Kitt Letcher. I am the President and CEO of the Better Business Bureau serving Central Oklahoma. We work with businesses here in Oklahoma to make them better every single day. The Golding Group helped us look at our entire business and look at it holistically, transforming it to be a new, current, modern BBB but also helps us thrive as an organization. For us, it’s been a really exciting process. The thing that I love most about working with The Golding Group is that I know I’m going to get really honest feedback. I’m going to get information that helps us do better and that makes us better as an organization and what is going to keep us moving forward for the next hundred years. I think that’s what every business owner wants. That’s how we make progress. It’s been a great process for us and one I would really recommend.”
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Presentation Tools For Communication Pros

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December 19, 2018

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Presentation Tools For Communication Pros
NeoMarketing

 
 
00:00 / 14:01
 
1X
 
On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim Lukaszewski. “The Three Minute Drill is a compact, direct process for giving those you help focused, accurate, and complete information – framed in a strategic way – from which to choose a course of action.” The full system can be found here: https://www.e911.com/three-minute-drill/ Pritch and Kyle go through each of the 6 steps and explain the How and Why of this well-developed thought process for communicating with important decision-makers in your organization. On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
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#SpeakerSeries, Advice, Branding, Business, Community, Live Event, Marketing, Technology, Video

DD Audio 2018 “Speaker” Series – Session Two

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December 5, 2018

- #SpeakerSeries, Advice, Branding, Business, Community, Live Event, Marketing, Technology, Video

The Golding Group is proud to collaborate with our partners DD Audio to present the #SpeakerSeries at Project 3810. Session Two featured Doug Iske, Owner of Jerky.com plus a bonus StartUpOKC Happy Hour.
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DD Audio is much more than just car stereo speakers. Introducing a new live event for the creative community, the DD Audio 2018 “Speaker” Series. Twice a year, DD Audio will invite interesting and exciting people to talk with audiences about visionary marketing tactics, the use of technology and innovative approaches to starting or running a small business, personal brand or passion project.
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Our second DD Audio Speaker Series event featured e-commerce expert Doug Iske, Owner of Jerky.com the internet’s leading site for premium jerky and meat snacks since 1998. Iske was interviewed by Kyle Golding, CEO of The Golding Group. 

Iske is an entrepreneur and highly skilled Internet marketer, selling jerky online for several years with great success. He has now turned his e-commerce business into two brick-and-mortar stores in Midtown and Chisholm Creek. A native of Nebraska, Iske started Jerky.com in Wichita Falls, Texas but moved the company to Oklahoma City in 2010.
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Golding is an award-winning creative professional with 30+ years of business experience. He is known for his No BS style of communicating as the host of the Beers And Branding live events, co-host of the #NeoMarketing podcast and his #SaturdayMorningHustle podcast and social media video series.
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Before the Speaker Series interview, StartUpOKC hosted a casual Happy Hour of food and free craft beer provided by Deep Fork Technology. StartUpOKC is where Oklahoma City comes to build skills, meet incredible people and launch successful startups.
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2019 Business Trends: Collaboration and Community

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December 5, 2018

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2019 Business Trends: Collaboration and Community
NeoMarketing

 
 
00:00 / 9:32
 
1X
 
In November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and expand on this idea. Kyle and Pritch detail how developing audiences via win/win partnerships, authentic community building and engagement is the best path forward in 2019 (and beyond). On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube All episodes of the #NeoMarketing Podcast can be found on iTunes: http://bit.ly/TheGoldingGroup YouTube: http://bit.ly/GoldingGroupYouTube and Spreaker: https://www.spreaker.com/user/thegoldinggroup Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
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Crisis Communications: Time And Response

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November 21, 2018

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Crisis Communications: Time And Response
NeoMarketing

 
 
00:00 / 15:12
 
1X
 
Ep58: The biggest questions in Crisis Communications are 1. Do you respond at all? and 2. What time frame works best? This week, #TheProfessor Pritch provides the definitive answer for both questions. From there, we both discuss When, Why and How of managing each aspect of Crisis Communication. We also challenge PR and communication professionals to proactively develop the relationships, mentors and connections necessary to continually grow yourself in your chosen career field. But, we also give ideas and tips on how to develop your professional skills and connections from beginner to expert.  On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
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Business, Community, Marketing, Public Relations, Social Media, The Latest News

New Client Announcement: Save Your Town

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November 7, 2018

- Business, Community, Marketing, Public Relations, Social Media, The Latest News

The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural areas and small towns. They know small towns thrive by setting themselves apart. Becky and Deb joined forces to show everyone practical steps to help shape a brighter future for any small town.
The Golding Group will be providing project management, audience development and full-service marketing to maximize the reach and impact of the SaveYour.Town team. We’re looking forward to growing the SaveYour.Town brand, sharing their awesome content and extending their reach to help as many communities across the country as possible.
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The Correlations of Starting With Why

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October 17, 2018

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The Correlations of Starting With Why
NeoMarketing

 
 
00:00 / 16:01
 
1X
 
Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy and logical conclusions based on our audience as to how to best deliver the message of “Why”. Pritch derives an academic corollary with his next question “Does it make sense?” for the audience. This can be obvious or not, but you need to ask the question before moving forward. We dive deep and spend 16 full minutes breaking down theory along with examples in the media today from Dominos Pizza (street paving) and Arby’s with a bonus Burger King beat down as well. On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
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Advice, Business, Community, Live Event, Portfolio, Public Relations

Crisis Communications For YMCA National Conference

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September 20, 2018

- Advice, Business, Community, Live Event, Portfolio, Public Relations

Kyle and Pritch will be presenting a Crisis Communication workshop (1st time presenting together) in Minnesota 9/20/19. More details soon. UPDATE: Our flight out of OKC never happened. An electrical issue on our Southwest Airlines flight left us stranded at home with no way to make it to Minneapolis for the YMCA Marketing Conference on time.  We apologize to the great people at YMCA and hope to find a way to offer our services at a different time.
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Why Start With Why

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September 19, 2018

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Why Start With Why
NeoMarketing

 
 
00:00 / 14:15
 
1X
 
On show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek’s book “Start With Why”. The guys discuss the motivation behind great business decision-making and how not knowing “Why” most often leads to bad thought processes. Plenty of examples and tips for incorporating these ideas into any business, non-profit or brand. The reason behind the #NeoMarketing podcast and each of the co-host motivation is also discussed in detail.
Each episode, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
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The Power Of Sound In Business Communication

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September 5, 2018

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The Power Of Sound In Business Communication
NeoMarketing

 
 
00:00 / 20:59
 
1X
 
Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday of every month. Today we’re going to discuss the power of sound in modern communication. We’re talking about podcasts, passive audio, “smart” devices and other audio cues marketing, advertising, public relations and communications professional should utilize. 
The old ways are out! New technologies like smartphones, streaming device and voice-activated assistants have changed the way we gain and keep the attention of audiences. Business is all about adaptation. That now includes adding audio, but not your father’s (or grandfather’s) am/fm radio. Podcasts are back as serious tools. Lots of loyalty being created by podcast sponsorship.
Utilize podcast to tell your story, reach an audience without advertising. Passive delivery and selective targeting make for content opportunities to let people understand who you are and what you do. Tell your story. Create deeper dialogue and connect with audiences via digital channels for selective topics. 
Let your audience get to know the people involved in your business. Create a podcast that is simple or complex based on your brand. Podcast sponsorship is influencer marketing with a twist. Audio creates new ways to create conversations with new target audiences.
How does that change the idea of PR? According to Pritch, PR is more important now than ever before. The strategy behind PR tool is what’s important to incorporate.
So the questions we have for you are: 
• How are you going to communicate in 2018?
• How do you pay attention to your audience? 
• How are you going to communicate your message the way your audience wants, not the way you want it?
We recommend you start experimenting with audio soon. All this, plus a bonus Simon Senik reference. 
Each episode, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
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