Authenticity is an ever-increasing element of modern marketing. Advertisers are using community content and social causes to draw attention, such as the recent anti-bullying ads […]
It’s #MensHealthMonth #Movember #NoShaveNovember. For Golding Group partner Pritch Pritchard, it’s personal. He had a close call with prostate cancer a few years back, so […]
The communications industry has done a pretty good job of addressing gender, racial and ethnic diversity and inclusion over the last 10-15 years, but more […]
“Big Data” was a major topic at the recent PRSA ICON Conference. The Golding Group partners Pritch Pritchard, APR and Kyle Golding discuss exactly what […]
Profit is the name of the game in business. Everyone defaults to increasing sales to drive profitability but there is also a second powerful way to more profit.
Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The […]
The rise of audio and short-form video in content marketing.
The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics […]
How to say “Yes” or “No” to prospective clients and how to let a current client go when it’s just not working.