EPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song. […]
Business Development A to Z
A full hour breaking down Business Development into 10 easy-to-understand sections. It’s our longest episode for a good reason – Business Development is the central nervous system of any organization.
Adding Another Marketing Acronym: A.M.M.O.
There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. […]
Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19
There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this […]
S.M.A.R.T. Communication Planning
On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as […]
2019 Marketing Predictions Proving True?
This time last year (2018) everyone was making their predictions about what would be the most important marketing trends for the upcoming 2019. That includes […]
How To Get Started Podcasting
That’s right, a podcast all about podcasts. How to get started, what tech you need and why podcast are so important for modern audience development. […]
International Marketing and Value-Added Services
After a summer away, #NeoMarketing podcast co-host Pritch Pritchard, APR is back from Italy with tales of teaching PR abroad over the summer semester for […]
Think Strategic, Act Tactical
Everyone thinks of marketing by tactics: ads, commercials, social media, online video, email, etc…. But tactical execution without strategic planning is just busy work and […]
New Client Announcement: Eyes Etc. Fashion Eyewear Retailer
The Golding Group is proud to announce our working relationship with Eyes Etc. high-end fashion eyewear retailer located in Nichols Hills, Oklahoma. The Golding Group […]