On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as […]
2019 Marketing Predictions Proving True?
This time last year (2018) everyone was making their predictions about what would be the most important marketing trends for the upcoming 2019. That includes […]
How To Get Started Podcasting
That’s right, a podcast all about podcasts. How to get started, what tech you need and why podcast are so important for modern audience development. […]
International Marketing and Value-Added Services
After a summer away, #NeoMarketing podcast co-host Pritch Pritchard, APR is back from Italy with tales of teaching PR abroad over the summer semester for […]
Think Strategic, Act Tactical
Everyone thinks of marketing by tactics: ads, commercials, social media, online video, email, etc…. But tactical execution without strategic planning is just busy work and […]
New Client Announcement: Eyes Etc. Fashion Eyewear Retailer
The Golding Group is proud to announce our working relationship with Eyes Etc. high-end fashion eyewear retailer located in Nichols Hills, Oklahoma. The Golding Group […]
Addressing Rumors In The Digital Age
One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. […]
When Is The Right Time For Crisis Communication?
Today, media moves at the speed of light. With 24-hour news cycles, the internet, social media and hundreds of electronic media outlets continually searching for […]
Starting A Business Is Hard!
It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. […]
Avoiding PR Tone Deafness
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone […]