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A full hour breaking down Business Development into 10 easy-to-understand sections. It’s our longest episode for a good reason – Business Development is the central nervous system of any organization.

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Adding Another Marketing Acronym: A.M.M.O.
NeoMarketing

 
 
00:00 / 8:59
 
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There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O.

  • Audience
  • Message
  • Measurement
  • Objectives
  • (just not exactly in that order)

“The Professor” Pritch Pritchard, APR breaks down the acronym pieces, why each is important and how to use them in business communication. This works for external and internal communications which is extra important right now due to stress, concern and changes related to COVID-19 safety protocols, limitations and restrictions. Use A.M.M.O. to focus your aim at the target market before taking your shot at effective communication. Bullseye!

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

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Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19
NeoMarketing

 
 
00:00 / 22:19
 
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There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this episode, we define the problem and give you advice, strategy and tactics needed to overcome this obstacle with minimal extra budget (but plenty of extra focus and effort).

Along with corporate culture, employee relations and how to best utilize your stimulus checks (Spoiler Alert: #BuyLocal) we also discuss maximizing coronavirus slowdowns to build brand loyalty, jumpstart sales without “selling” and NOT apologizing for doing things your way (while being open to feedback).

On every #NeoMarketing podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

To contact us for advice, assistance or collaboration: https://thegoldinggroup.com/contact-us/

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S.M.A.R.T. Communication Planning
NeoMarketing

 
 
00:00 / 22:23
 
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On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as well as walk you through S.M.A.R.T. (yes, it’s an acronym and we’ll explain it) planning and how to “bake in” measurements for every project from the very beginning.

Its Q4 of 2019 and 2020 is right around the corner. You really need to have all your planning done for next year right now: communications, budget, economic forecast, marketing, etc…. Don’t wait, get started today!

On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

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2019 Marketing Predictions Proving True?
NeoMarketing

 
 
00:00 / 28:46
 
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This time last year (2018) everyone was making their predictions about what would be the most important marketing trends for the upcoming 2019. That includes us, right here on this podcast.

So, how did we do? Did we get our predictions right and how are these predicted trends working in 2019? What’s next for 2020? Let’s talk about it.

On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

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How To Get Started Podcasting
NeoMarketing

 
 
00:00 / 17:33
 
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That’s right, a podcast all about podcasts. How to get started, what tech you need and why podcast are so important for modern audience development. We nuke any excuses you have about “waiting for the perfect time” to start your next great podcast series. Strategy, successful examples, tactical advice.

Podcast we reference is this video include:
The #SaturdayMoringHustle http://bit.ly/SatMornHustle
The Oklahoma Venture Forum http://bit.ly/OVFpodcast
Warrior For Freedom http://bit.ly/MajorEdPodcast
The General and The Ambassador http://bit.ly/General-Ambassador
The American Diplomat http://bit.ly/AmericanDiplomat

On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

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International Marketing and Value-Added Services
NeoMarketing

 
 
00:00 / 16:36
 
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After a summer away, #NeoMarketing podcast co-host Pritch Pritchard, APR is back from Italy with tales of teaching PR abroad over the summer semester for the University of Oklahoma. We also discuss international marketing, value-added services and (of course) Italian wine.

On every podcast, we discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

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Think Strategic, Act Tactical
NeoMarketing

 
 
00:00 / 17:10
 
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Everyone thinks of marketing by tactics: ads, commercials, social media, online video, email, etc…. But tactical execution without strategic planning is just busy work and a potential waste of time, money or opportunity. You have to work smart before you work hard.

How do you know you’re being strategic? Are you keeping the (metaphorical) Big Picture in mind, planning for 50 years from now, 25 years. 10 years, 18 months, next quarter, etc….? If so, you’re planning strategically. If not, you just being tactical. You need both, but strategy always comes first, dictates how tactical execution will happen and takes the most experience to do well. Strategy comes from the top, delegated to the operational team for tactical execution.

On the tactical side, we discuss how to best maximize marketing effort and budget with 3 tips that anyone can utilize.

Finally, we connect strategy, tactics and measurement for a positive cycle of marketing maximization.

Bonus: Kyle explains how to use the Gary Vaynerchuk 80% / 20% concept with practical tips for execution.

On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Our goal is to be educational, informative and (hopefully) entertaining.

Listen, Watch, Subscribe or Stream: http://bit.ly/NeoMarketingSubscribe

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Business, Fashion, Lifestyle, Marketing, Social Media, Web Design, Welcome

The Golding Group is proud to announce our working relationship with Eyes Etc. high-end fashion eyewear retailer located in Nichols Hills, Oklahoma.

The Golding Group will be providing a suite of marketing services including new audience identification, customer relations, community outreach, social media, digital and traditional advertising and overall business development support. We look forward to working with owner Terry Furrh and Ophthalmologist Dr. Andrew Hubbard to provide the best customer service and top eyewear brand selection from known names like Costa, Face a Face, rag & bone, Tom Ford, Sospiri plus new and exclusive designers.

Eyes Etc. offers frames, cases and accessories you cannot get anywhere else in the state of Oklahoma along with on-site vision examinations, custom lens ordering, contact lens, repairs and fitting services.

Eyes Etc.
6508 N Western Ave
Nichols Hills, OK 73116
(405) 608-5353
http://www.eyesetcokc.com/

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Addressing Rumors In The Digital Age
NeoMarketing

 
 
00:00 / 11:57
 
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One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. In the past, you had days or even weeks to confront rumors, but in 2019 you have hours or even minutes to push back on rumors, gossip and hearsay.

So, what’s the best formula for doing that? This week, Pritch goes way back to 1946 to the basic ideas behind the classic Allport and Postman “Study of Rumor” to give us some guidance that can be applied today.

Like all things crisis communication management, addressing rumor is a manageable task when planned ahead of need and with active protocols for maximum effectiveness.

On the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (12-15 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options.

Our goal is to be educational, informative and (hopefully) entertaining.

Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup videos on YouTube http://bit.ly/GoldingGroupYouTube and streaming on Spotify http://bit.ly/NeoPodcast.

Let’s engage. Follow us on
Twitter: https://twitter.com/GoldingGroup
Instagram: https://www.instagram.com/TheGoldingGroup
Facebook: https://www.facebook.com/StrategicBusinessGrowth
LinkedIn: https://www.linkedin.com/company/the-golding-group

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