Case Study: The American Academy of Diplomacy
The Golding Group is proud to document our year-long relationship with two professional podcasts: American Diplomat and The General and the Ambassador produced by The American Academy of Diplomacy, in
Marketing
Managing Expectations, Strategy, Goals, Objectives, Tactics & Measurement
EPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song. On this episode, we dive
Business Development A to Z
A full hour breaking down Business Development into 10 easy-to-understand sections. It’s our longest episode for a good reason – Business Development is the central nervous system of any organization.
Adding Another Marketing Acronym: A.M.M.O.
There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. Audience Message Measurement Objectives (just
Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19
There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this episode, we define the problem
S.M.A.R.T. Communication Planning
On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as well as walk you through
2019 Marketing Predictions Proving True?
This time last year (2018) everyone was making their predictions about what would be the most important marketing trends for the upcoming 2019. That includes us, right here on this
How To Get Started Podcasting
That’s right, a podcast all about podcasts. How to get started, what tech you need and why podcast are so important for modern audience development. We nuke any excuses you
International Marketing and Value-Added Services
After a summer away, #NeoMarketing podcast co-host Pritch Pritchard, APR is back from Italy with tales of teaching PR abroad over the summer semester for the University of Oklahoma. We
Think Strategic, Act Tactical
Everyone thinks of marketing by tactics: ads, commercials, social media, online video, email, etc…. But tactical execution without strategic planning is just busy work and a potential waste of time,
Client Profile: Eyes Etc. Fashion Eyewear Retailer
The Golding Group is proud to announce our working relationship with Eyes Etc. high-end fashion eyewear retailer located in Nichols Hills, Oklahoma. The Golding Group will be providing a suite
Addressing Rumors In The Digital Age
One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. In the past, you had