Managing Expectations, Strategy, Goals, Objectives, Tactics & Measurement
September 2, 2020
EPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song.
Business Development A to Z
July 1, 2020
A full hour breaking down Business Development into 10 easy-to-understand sections. It’s our longest episode for a good reason – Business Development is the central nervous system of any organization.
Adding Another Marketing Acronym: A.M.M.O.
June 17, 2020
There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O.
Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19
June 3, 2020
There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this
S.M.A.R.T. Communication Planning
November 20, 2019
On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as
2019 Marketing Predictions Proving True?
November 6, 2019
In the previous year, marketing trends predictions were made for 2019, including those made on a podcast. The hosts now evaluate the accuracy of these predictions and their impact in 2019 and discuss potential trends for 2020. The podcast covers current practices and techniques for professional business communications.
How To Get Started Podcasting
September 18, 2019
The content discusses a podcast about building successful podcasts. It covers starting a podcast, required technology, and the significance of podcasts for contemporary audience growth. It also negates excuses to delay starting a podcast, providing strategy, success stories, and practical tips. The podcast explores best practices and the latest trends in professional business communication.
International Marketing and Value-Added Services
September 4, 2019
Pritch Pritchard, co-host of the #NeoMarketing podcast, returns from a summer in Italy teaching PR for the University of Oklahoma. Topics discussed include Italian wine, international marketing, and value-added services. The podcast cover professional business communication practices and latest industry trends across various channels.
Think Strategic, Act Tactical
June 19, 2019
The #NeoMarketing podcast emphasizes the importance of strategic planning over simply executing marketing tactics. Effective marketing should consider the overarching goals, planning strategically for various timeframes. They also provide tips for maximizing efforts and budgets, and discuss the Gary Vaynerchuk 80/20 concept, aiming to educate, inform and entertain listeners.
Addressing Rumors In The Digital Age
May 15, 2019
The Golding Group discusses factors of crisis communication management on the #NeoMarketing podcast, focusing on dealing with rumors. They reference the 1946 Allport and Postman “Study of Rumor” as a guide for contemporary practices.
When Is The Right Time For Crisis Communication?
April 17, 2019
Today, media moves at the speed of light. With 24-hour news cycles, the internet, social media and hundreds of electronic media outlets continually searching for
Starting A Business Is Hard!
April 3, 2019
It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning.