BBB of Central Oklahoma President Kitt Letcher details the successful partnership and how working with us has benefited the organization.“My name is Kitt Letcher. I am the President and CEO of the Better Business Bureau serving Central Oklahoma. We work with businesses here in Oklahoma to make them better every single day. The Golding Group helped us look at our entire business and look at it holistically, transforming it to be a new, current, modern BBB but also helps us thrive as an organization. For us, it’s been a really exciting process. The thing that I love most about working with The Golding Group is that I know I’m going to get really honest feedback. I’m going to get information that helps us do better and that makes us better as an organization and what is going to keep us moving forward for the next hundred years. I think that’s what every business owner wants. That’s how we make progress. It’s been a great process for us and one I would really recommend.”
On show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek’s book “Start With Why”. The guys discuss the motivation behind great business decision-making and how not knowing “Why” most often leads to bad thought processes. Plenty of examples and tips for incorporating these ideas into any business, non-profit or brand. The reason behind the #NeoMarketing podcast and each of the co-host motivation is also discussed in detail.
Each episode, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
6 Reasons These Entrepreneurs Crush It While Others Merely Succeed.Confidence, risk-taking, delegation: America’s most remarkable entrepreneurs have a few key traits in common….. Knowledge. Felicite Moorman was intellectually precocious. At 16, she was calculating FICA taxes for the movie theater where she worked. In college, she had four majors. During her first year of law school, she sued AT&T for overcharging her father on roaming charges. When AT&T didn’t show up to small-claims court, she won by default. When AT&T didn’t pay, she filed a claim against one of its properties. AT&T settled. Today Moorman is co-founder and CEO of Stratis IoT, a Philadelphia-based business that develops software for remotely controlling lights, locks and alarms in apartment houses and dorms. The industry is changing fast, and Moorman studies it voraciously, deluging Stratis’s Slack channels with articles and white papers….. Read the rest of the feature here.
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- Spin Is A 4 Letter Word
- Ethical Lapses (big and small)
- The Micro-Managing Boss
- Objectives (that aren’t really)
- These Are Tactics, Not Strategy
- Not Using Brand Voice On Social Media
- It’s Social Media, not Selling Media (bonus: social listening)
- One And Done Content Use
- Not Adapting Message Per Each Channel
- Measuring Quantity Over Quality – Because Conversion Is The Only Metric That Matters
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