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Business, Entrepreneur, Marketing, Projects & Collaboration, The Latest News

Since mid-February, we have been recommending business owners begin the process of Adapt, Adopt or Pivot business models due to COVID-19 impact on “business as usual”. As local, state and federal restrictions on essential/non-essential business, crowd sizes and social distancing have gotten more aggressive, the time to act to best position your business or non-profit organization to survive this period is right now. Like you, our business has been negatively affected by the coronavirus outbreak in the United States.

First, we adapted all contracts with existing clients to best meet their financial situation in the face of new government restrictions. Next, we adapted our work process by canceling “office hours” events and adding options to our website to schedule all meetings via phone or Zoom. We adopted online payment options, including pre-paid gift cards.

Short of a pivot, we have decided to break several of our long-developed “rules” and internal processes to offer products and services more suited to the needs of those who affected by COVID-19 restrictions. This includes taking on new clients, RFPs, Proposals, Project-Based Clients, Products, Packages, Discount and Deferred Payments. For more information, check out this post or contact us.

  • Adopt: WFH and online conferencing 
  • Adapt: Curbside, carryout and delivery only. All sales via website or app for no contact pickup or home delivery
  • Pivot: Stop manufacturing traditional products to make medical, PPE and other emergency products 
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Business, Fashion, Lifestyle, Marketing, Social Media, Web Design, Welcome

The Golding Group is proud to announce our working relationship with Eyes Etc. high-end fashion eyewear retailer located in Nichols Hills, Oklahoma.

The Golding Group will be providing a suite of marketing services including new audience identification, customer relations, community outreach, social media, digital and traditional advertising and overall business development support. We look forward to working with owner Terry Furrh and Ophthalmologist Dr. Andrew Hubbard to provide the best customer service and top eyewear brand selection from known names like Costa, Face a Face, rag & bone, Tom Ford, Sospiri plus new and exclusive designers.

Eyes Etc. offers frames, cases and accessories you cannot get anywhere else in the state of Oklahoma along with on-site vision examinations, custom lens ordering, contact lens, repairs and fitting services.

Eyes Etc.
6508 N Western Ave
Nichols Hills, OK 73116
(405) 608-5353
http://www.eyesetcokc.com/

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Business, Community, Marketing, Non-Profit, Podcast, Politics, Projects & Collaboration, Public Relations, The Latest News

The Golding Group is proud to announce our new relationship with two professional podcasts: American Diplomat and The General and the Ambassador produced by of The American Academy of Diplomacy, in partnership with the Una Chapman Cox Foundation. Our role is to expand the understanding of diplomacy, including its importance and its reality, to non-traditional American audiences via these podcasts. We will also be working to reach a broader public in the American heartland while developing engaged audiences and a sustainable business model.

The American Academy of Diplomacy (AAD) is an independent, non-profit association of former senior US ambassadors and high-level government officials whose mission is to strengthen American diplomacy. AAD represents a unique wealth of talent and experience in the practice of American foreign policy, with over 250 members. https://www.academyofdiplomacy.org/

The American Diplomat podcast provides informative entertainment to the listening public from our nations’ diplomatic practitioners. The conversations with this elite cadre of career diplomats seek to give the listener a better understanding of the very human dimensions of those serving on the front lines of war, crises and conflict around the world. https://www.amdipstories.org/

The General and the Ambassador: A Conversation podcast is a series of unique conversations between U.S. Generals and U.S. Ambassadors on their strategic and operational teamwork to defend and advance U.S. global interests. Led by Ambassador (ret) Deborah McCarthy, the interviews with senior leaders explores the responsibilities, missions and results of their joint efforts in key combat theaters and during humanitarian crises. The series includes Iraq, Afghanistan, Africa, Europe, Russia, Haiti, Latin America and much more. https://www.generalambassadorpodcast.org/

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Business, Community, Marketing, Public Relations, Social Media, The Latest News
The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural areas and small towns. They know small towns thrive by setting themselves apart. Becky and Deb joined forces to show everyone practical steps to help shape a brighter future for any small town.
The Golding Group will be providing project management, audience development and full-service marketing to maximize the reach and impact of the SaveYour.Town team. We’re looking forward to growing the SaveYour.Town brand, sharing their awesome content and extending their reach to help as many communities across the country as possible.
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