4-Step Strategic Decision-Making Process
March 20, 2024
All the information you need to craft a strategy and plan for implementation, execution and measurement.
Rebranding Storm Check to Shelter Ready!
March 18, 2024
The decision to rebrand is always a tricky proposition, even more so when a company is only a year old and practically still in startup mode.
Five Keys To Starting Any Business
December 15, 2021
Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting a business, read blogs, listened to podcasts and purchased a franchise that came with a huge marketing manual.
Positioning For Small Business
May 9, 2018
There are two major mistakes businesses make: 1. failure to position correctly and 2. attempting to attract too broad of an audience. “Everyone” is not