There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials
“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown.
There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O.
There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this
On Episode #84, Pritch will be breaking down the ideas behind a proper and improper apology from a brand, business, personality, etc…. and discussing the
We go through our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We’re going deep and complete on this
Pritch Pritchard, co-host of the #NeoMarketing podcast, returns from a summer in Italy teaching PR for the University of Oklahoma. Topics discussed include Italian wine, international marketing, and value-added services. The podcast cover professional business communication practices and latest industry trends across various channels.
Our venture partners VORTTX Training and Testing SaaS virtual emergency response training system featured on Starter Story.
The Golding Group discusses factors of crisis communication management on the #NeoMarketing podcast, focusing on dealing with rumors. They reference the 1946 Allport and Postman “Study of Rumor” as a guide for contemporary practices.
Today, media moves at the speed of light. With 24-hour news cycles, the internet, social media and hundreds of electronic media outlets continually searching for
Most business decision makers understand the need for a positive brand voice when it comes to advertising and public relations, but too many are tone