Misinformation, Malinformation and Disinformation
We identify, define and discuss the different types of media manipulations prevalent in today’s 24/7 global media mix.
Pritch Pritchard
The Value Of Delegation
The ability to delegate is an often misunderstood and overlooked leadership skill. Yet, delegation is the quickest way to promote, or stagnate, business growth. Without delegation within an organization, you
Lifetime Value
An old idea that’s very, very relevant in 2022: Lifetime Value of advertising, marketing, public relations and customer service.
Profile In PR Failure (A Series of Teachable Moments)
On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a
Media Relations 101 Rules Of Engagement
On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). “The Professor” Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media
Our 10th Business Anniversary Advice Episode
This month, we celebrate our 10th anniversary as a company. On this episode, we reflect on the lessons learned over a decade of ups, downs and less-than-perfect outcomes that have
Civility, Standards & Business Code Of Conduct
How exactly does a business mission statement or expressed values translate into public reputation? Professor Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of
The Role Of Business In Society
“The Professor” Pritch Pritchard, APR & Fellow PRSA challenges co-host and Golding Group CEO Kyle Golding to a philosophical debate on the Friedman Doctrine: The Social Responsibility of Business is
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations
Corporate Culture Is In The Details
With a lot of businesses transitioning from work from home (WFH) back to the office the concept and execution of Corporate Culture is once again becoming more important.
Civility and Decency in Crisis Communications
On Ep124, “The Professor” Pritch Pritchard APR & Fellow PRSA dives into a concept he’s seeing more for top-level public relations professionals like Helio Fred Garcia and Jim Lukaszewski considering
Effectively Briefing The Boss
We’re discussing how anyone – especially young professionals – can utilize The Three Minute Drill developed by Jim Lukaszewski, America’s Crisis Guru® when briefing the boss for crisis management or