One of the most important elements of crisis communication management is delivering important information in a professional manner, without emotions or additional judgment. Always start
It’s a special guest dual episode of the #NeoMarketing podcast this week. Pritch is on Spring Break so we have two special guest segments. First,
This week on the #NeoMarketing podcast we will be talking about “Branding For Start-Ups” from the recent presentations by our CEO Kyle Golding for the Stillwater, OK stop
The professor of PR Pritch Pritchard, APR is breaking down the essential business topic everyone needs but never wants to talk about – Crisis Communications
This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story
The Golding Group’s resident Professor of PR Pritch Pritchard, APR starts a multi-part series of discussions about overlooked aspects of public relations with a conversation
How are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms
Profit is the name of the game in business. Everyone defaults to increasing sales to drive profitability but there is also a second powerful way to more profit.
The Golding Group’s Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with
Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The
The rise of audio and short-form video in content marketing.
On Episode 2, we discuss the value of consistency in brand voice, message and delivery in your marketing execution. We give a few examples of