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Business, Marketing, Non-Profit, Productivity, Public Relations, Video
The Golding Group partnered with the Better Business Bureau of Central Oklahoma to create a new business model and strategy with updated processes to lead the 88-year-old non-profit organization into the future of business development, communication and technology.

BBB of Central Oklahoma President Kitt Letcher details the successful partnership and how working with us has benefited the organization.

“My name is Kitt Letcher. I am the President and CEO of the Better Business Bureau serving Central Oklahoma. We work with businesses here in Oklahoma to make them better every single day. The Golding Group helped us look at our entire business and look at it holistically, transforming it to be a new, current, modern BBB but also helps us thrive as an organization. For us, it’s been a really exciting process. The thing that I love most about working with The Golding Group is that I know I’m going to get really honest feedback. I’m going to get information that helps us do better and that makes us better as an organization and what is going to keep us moving forward for the next hundred years. I think that’s what every business owner wants. That’s how we make progress. It’s been a great process for us and one I would really recommend.”
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Presentation Tools For Communication Pros
NeoMarketing

 
 
00:00 / 14:01
 
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On this episode, Pritch is sharing his favorite presentation tool for PR professionals to use during crisis management situations. The system is called THE THREE MINUTE DRILL developed by Jim Lukaszewski. “The Three Minute Drill is a compact, direct process for giving those you help focused, accurate, and complete information – framed in a strategic way – from which to choose a course of action.” The full system can be found here: https://www.e911.com/three-minute-drill/ Pritch and Kyle go through each of the 6 steps and explain the How and Why of this well-developed thought process for communicating with important decision-makers in your organization. On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
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Business, Community, Marketing, Public Relations, Social Media, The Latest News
The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural areas and small towns. They know small towns thrive by setting themselves apart. Becky and Deb joined forces to show everyone practical steps to help shape a brighter future for any small town.
The Golding Group will be providing project management, audience development and full-service marketing to maximize the reach and impact of the SaveYour.Town team. We’re looking forward to growing the SaveYour.Town brand, sharing their awesome content and extending their reach to help as many communities across the country as possible.
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Alternative Business Models
NeoMarketing

 
 
00:00 / 26:02
 
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Today we’re discussing many the alternatives to traditional B2B, B2C and B2G business models that exist in 2018. We also have a special guest interview with Mark Masters, CEO of Chloeta Fire detailing his journey from humble beginnings to major success via a business incubator. After that, our CEO Kyle Golding will tell you his prediction for the most important business activity for 2019.  Pritch and Kyle discuss the various ways people can start and operate a side-hustle, startup or small business (that can become a big business) which are often non-standard business models. Some of this discussion includes SaaS, Social Media, Twitch, YouTube, Podcast and disruptions to the food service industry – plus many other ideas and options.  Chloeta Fire is an Oklahoma based 8(a)-certified Native American B2G firm providing mission-critical program and complex project support with elite professionals. This includes combating and preventing wildfires, emergency management, environmental consulting and infrastructure management. CEO Mark Masters tells us about how Chloeta Fire began (in a dirt floor barn) and how they have gained huge national success after graduating from the Moore Norman Technology Incubator just a few years ago. https://www.chloeta.com/ Finally, we end the show on a bold prediction for the most important business trend in 2019. You don’t want to miss that.  On each episode of the #NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (15-20 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Our goal is to be educational, informative and (hopefully) entertaining. Subscribe to the #NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
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Strategy Starts With “Why”
NeoMarketing

 
 
00:00 / 9:06
 
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Too often, really smart people running a business or non-profit organization focus on day-to-day tactics without creating a strategy first. If you will put in the time and effort to craft (or adjust) your strategy before moving through the process then you have a much higher chance at positive results.  What is the #1 reason so many business leaders fail to work the process in the right way? Too much focus on what you’re doing to sell your product / service (act now) and too little focus on why you’re doing it (conceptual). Today, we discuss putting the Why first and the proper process from start to finish for effective, efficient marketing with great ROI. Plus, we have a bonus business book recommendation on strategic thinking. Subscribe to the NeoMarketing podcast on iTunes http://bit.ly/TheGoldingGroup and videos on YouTube http://bit.ly/GoldingGroupYouTube. Every week on the NeoMarketing podcast, The Golding Group partners Pritch Pritchard, APR and Kyle Golding briefly (5-8 mins.) discuss best practices, latest trends and modern techniques for professional business communications including advertising, marketing, digital channels, social media, public relations and alternative options. Educational, informative and (hopefully) entertaining. http://thegoldinggroup.com Let’s engage. Follow us on Twitter: https://twitter.com/GoldingGroup Instagram: https://www.instagram.com/TheGoldingGroup/ Facebook: https://www.facebook.com/StrategicBusinessGrowth/ LinkedIn: https://www.linkedin.com/company/the-golding-group/
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Awards, Business, Public Relations, Technology, The Latest News, VORTTX
Oklahoma startup wins top award from independent panel of experts in health, medical and technology industries.
VORTTX Training And Testing is the 2018 winner of the Best Compliance Solution in Clinical and Health Administration award given annually by MedTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global health and medical technology market. Winners in other categories include Fitbit, 23andMe, Apple, WebMD, GE Healthcare along with 59 other medical, health and technology companies. 
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The MedTech Breakthrough Awards celebrate the world’s most outstanding MedTech products, services and companies. The winners showcase health and medical technologies and companies that have both succeeded in pushing ingenuity and exemplify the best in healthcare technology solutions across the globe. 
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Developed in partnership between The Golding Group and top long-term care facility managers in the Midwest, the VORTTX system provides variable emergency response scenarios for facility staff training exercises. This type of training and reporting is part of compliance requirements for local, state and federal licensing. Facility staff can train and test in groups, teams or on an individual basis with more than 3,000 possible scenarios.
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About VORTTX Training And Testing
VORTTX is designed to be the most user-friendly variable outcome training solution available. Multi-part, multi-level scenarios provide a unique experience every time. VORTTX training utilizes shift, time-of-day and real-world complications to present robust training and testing opportunities. Facility leadership receives a summary report of each training exercise that can be used for licensing compliance as well as seeing areas of needed improvement in staff training. VORTTX provides better staff preparation while reducing the time and cost of planning, executing and documentation. For more information visit www.VORTTX.com
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About MedTech Breakthrough
The MedTech Breakthrough Awards program is devoted to honoring excellence in medical and health-related technology companies, products and people. The MedTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough MedTech companies and products in categories including Patient Engagement, mHealth, Health & Fitness, Clinical Administration, Healthcare IoT, Medical Data, Healthcare Cybersecurity and more. For more information visit www.MedTechBreakthrough.com.
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Business, Marketing, Projects & Collaboration, Technology, The Latest News
The Golding Group is excited to announce our first venture capital partnership and launch of a new SaaS product and company: VORTTX Training and Testing After many months of development, testing, trial runs and field test the VORTTX Training system is now ready for public use. This private investment partnership is the first of many to come. The Golding Group are more than just consultants for hire, we create viable businesses out of ideas.
VORTTX is Virtual Online Tabletop Exercises for Healthcare Facilities. A better way to train facility staff! More captivating than traditional tabletop exercises and less expensive than 3rd party facilitators, the VORTTX scenario training changes variables, situations and outcomes based on the choices of staff for an evolving experience. With 3,000+ potential combinations, staff will not be disengaged by repeating situations or boring presentations.

The VORTTX system is a highly effective and efficient way to train and test facility staff in groups, teams or individual basis. Improve staff preparation while lowering training cost and scheduling hassles with the VORTTX online solution.
VORTTX is designed to be the most user-friendly variable outcome training solution available. Multi-part, multi-level scenarios provide a unique experience every time. VORTTX training utilizes shift, time-of-day and real world complications to present robust training and testing opportunities. For more information about VORTTX Training click here. For information about partnering with The Golding Group, please contact Kyle Golding in Oklahoma City.
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The Latest News
We are very excited to announce our 2018 working relationship with the Better Business Bureau of Central Oklahoma – a trusted partners of consumers and the business community since 1912. The Better Business Bureau of Central Oklahoma, Inc. can help you avoid scams, find trustworthy businesses, resolve your consumer complaints & more! We look forward to further developing the BBB of Central Oklahoma messaging, audience, programming and staff in 2018
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Marketing, Non-Profit, Web Design

We take great pride in announcing our latest non-profit client partnership: Tipton Children’s Home. Founded in 1924, The Tipton Children’s Home mission is to raise children in a loving, caring and stable Christian environment in rural SW Oklahoma. This is a safe place for children, whose parents can no longer care for them, to live and prosper.

Unlike many programs, the Tipton Children’s Home is designed for long-term (up to age 17) residential care focused on preparing children for adulthood.

The Tipton Children’s Home offers focused, long-term residential care with emphasis on education, community activity and church life. Their well established approach to child development, away from distractions and negative influences, has proven to prepare children for adulthood

The mission of Tipton Children’s Home is to provide the highest quality of long-term residential childcare in the areas of spiritual instruction, nutrition, shelter, clothing, education and safety. The Tipton Children’s Home is made up of children ages 5-18, house parents and other staff. The purpose of Tipton Children’s Home is to provide a loving, Christian atmosphere where children can grow physically, mentally, spiritually and emotionally.

The Golding Group is creating a comprehensive, top-to-bottom plan for the Tipton Children’s Home to cover marketing, fundraising, program development, internal efficiencies and long-term sustainability. We began working with the Tipton Children’s Home leadership team over 9 months ago with program analysis, asset inventory and assessment. We plan to keep working actively with the Tipton Children’s Home over the next 12-18 months developing communications, programming and financial support tools. Check out their new website (we designed for them, built by T&S Online) for more info.

Tipton Website

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