How We Built And Launched A Health Care Training Platform
June 3, 2019
Our venture partners VORTTX Training and Testing SaaS virtual emergency response training system featured on Starter Story.
Personality, Character or Gaffe? Social Media Tone.
January 16, 2019
We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well
2019 Business Trends: Collaboration and Community
December 5, 2018
In November, we made our 2019 Business Trend prediction that Collaboration would be the most valuable asset to creating business success opportunities. Today, we follow-up and
The Common Mistake Of Starting With Tactics (Before Strategy)
July 12, 2018
Building off last week’s podcast (Ep45: Strategy Starts With Why) we’re breaking down the differences between strategy, objectives and tactics from the beginning. Literally. Too
Finding Target Stakeholders
June 28, 2018
Straight from Professor Pritch, advice for finding your target Public, Audience or Stakeholder – anybody who is affected by or has an effect on an
Artist / Business Collaborations
May 24, 2018
Why do marketing pros and business decision makers need to hear from and collaborate with artist, musicians, etc….? Because creatives have influence, connect with audiences,
Top 10 Communication Mistakes
April 25, 2018
Pritch and Kyle discuss “lightning round style” the most common communication mistakes they see businesses make every single day. Listen along as they detail what each
Ep25 Media Relationships
February 1, 2018
This week, Pritch wants to show some love to earned media. In particular, creating relationships with media sources and how to professionally pitch your story
Ep17 Learning From Expert Execution
December 14, 2017
The first video podcast from the new #ContentFactory in the Project 3810 space. There are plenty of resources for how to develop content marketing (including
Ep15 Innovation In Communication
November 30, 2017
How are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms
Ep7 Brand Communication In A Crisis Situation
October 5, 2017
Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The
Ep6 Passive Audio and Other Alternative Content Delivery Methods
September 28, 2017
The rise of audio and short-form video in content marketing.