The Golding Group

Strategic Growth Partners

Public Relations

Brand Involvement In Social Issues

The pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers.

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5 Additional Strategies For Crisis Communication

Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major issue, a minor misunderstanding or an internet fake controversy.

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Goodness, Decency & Civility in Business

The right thing is always the right thing to do but also good for business too. The big picture approach to brand, reputation and thought leadership is directly connected to efforts to utilize goodness, decency and civility. Let’s talk about it.

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Business Strategies For Dealing With Fake News

Pritch breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). WE agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in

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