Corporate Culture
Q: How to create a cool culture? A: You don’t create culture, you allow it to happy organically. The key isn’t what you do or don’t but the vision and
Public Relations
Brand Involvement In Social Issues
The pros and cons of Corporate Social Responsibility (CSR) programs. This includes social issue marketing, philanthropic efforts, employee volunteer initiatives and diversity/inclusion programs to build brands and satisfy customers.
Ethics Pop Quiz Bonus Episode
Co-Host Kyle Golding asks Professor Pritch Pritchard, APR & Fellow PRSA two pop quiz style business ethics questions for his unscripted answers and advice.
Maximize Decency and Civility To Build Trust
We return to a common subject on this podcast but we all (personal, business and society) need to do better – treating each other with decency and civility.
5 Additional Strategies For Crisis Communication
Just like insurance (health, car, home, etc.) well-developed crisis communications protocols and training are essential for business BEFORE a problem arises. A public relations crisis can come from a major
Goodness, Decency & Civility in Business
The right thing is always the right thing to do but also good for business too. The big picture approach to brand, reputation and thought leadership is directly connected to
Business Strategies For Dealing With Fake News
Pritch breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). WE agree with some
Five Keys To Starting Any Business
Episode 134 was inspired by a recent conversation we had with a new business owner who was overwhelmed by too much information. He had taken a multi-week class on starting
Profile In PR Failure (A Series of Teachable Moments)
On Ep133 of The Golding Group #NeoMarketing Podcast, Pritch Pritchard, APR & Fellow PRSA will react to the PR disaster of the Michigan Attorney General Dana Nessel who made a
Media Relations 101 Rules Of Engagement
On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). “The Professor” Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media
Civility, Standards & Business Code Of Conduct
How exactly does a business mission statement or expressed values translate into public reputation? Professor Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of
Corporate Social Responsibility
Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations