Learning Lessons From (other people’s) PR Disasters
We can all learn from our mistakes, but isn’t it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA
Public Relations
The Evolution Of Crisis Communications Protocols
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch Pritchard, APR & PRSA Fellow
Client Profile: Health Alliance for the Uninsured
The Golding Group is proud to announce our working relationship with the 501c3 non-profit organization Health Alliance for the Uninsured in Oklahoma County. The Health Alliance for the Uninsured (HAU)
Protocol: Purpose, Concept & Execution
Professor Pritch Pritchard, APR goes through the applications of protocols for crisis communications laid out by Jim Lukaszewski in his article “Establishing Individual and Corporate Crisis Communications Standards, Principles and
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing
Busting 10 Myths of Crisis Communications
“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis to Opportunity” by three of
6 Steps For Managing “Cancel Culture” Public Relations
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. “The Professor” Pritch Pritchard breaks
Business Development A to Z
A full hour breaking down Business Development into 10 easy-to-understand sections. It’s our longest episode for a good reason – Business Development is the central nervous system of any organization.
Adding Another Marketing Acronym: A.M.M.O.
There are a lot of marketing, communication and PR acronyms like RPIE, RACE, SMART, SWOT and ROI. On this episode, we add one more: A.M.M.O. Audience Message Measurement Objectives (just
Biggest Issue (& How To Overcome) To Re-Opening A Business After COVID-19
There’s a MAJOR hurdle to a successful reopening transition period all business owners and decision-makers in all industries are dealing with right now. On this episode, we define the problem
The Apology Impulse
On Episode #84, Pritch will be breaking down the ideas behind a proper and improper apology from a brand, business, personality, etc…. and discussing the 6 elements of an correct
Handling Crisis: The Power of Protocol (Part 2 of 2)
Part 2 of our Crisis Communication Protocol keynote that we recently presented to the YMCA National CMO Conference. We’re going deep and complete on this conversation, so we did it