Strategic Growth Partners

Public Relations

Media Relations 101 Rules Of Engagement

On #NeoMarketing Podcast Ep132 we are discussing media relations rules of engagement (ROE). “The Professor” Pritch Pritchard, APR gives his guidelines to remember for successfully engaging members of the media as a public relations professional.

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Civility, Standards & Business Code Of Conduct

How exactly does a business mission statement or expressed values translate into public reputation? Professor Pritch Pritchard, APR & Fellow PRSA is here to explain. We discuss the value of a Code Of Conduct for business and how to manage the process.

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Corporate Social Responsibility

Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.

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Learning Lessons From (other people’s) PR Disasters

We can all learn from our mistakes, but isn’t it better when you learn from the mistakes of others? On Ep116, Co-host Kyle Golding and Pritch Pritchard, APR & PRSA Fellow will break down to failures (and lessons to be learned) of one yet-to-become-public customer service and public relations worst-case scenario and two very public missteps by major brands who should have known better (but still failed big).

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Business Development A to Z

A full hour breaking down Business Development into 10 easy-to-understand sections. It’s our longest episode for a good reason – Business Development is the central nervous system of any organization.

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