The Golding Group’s resident Professor of PR Pritch Pritchard, APR starts a multi-part series of discussions about overlooked aspects of public relations with a conversation […]
Authenticity is an ever-increasing element of modern marketing. Advertisers are using community content and social causes to draw attention, such as the recent anti-bullying ads […]
How are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms […]
The communications industry has done a pretty good job of addressing gender, racial and ethnic diversity and inclusion over the last 10-15 years, but more […]
The Golding Group’s Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with […]
Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The […]
The rise of audio and short-form video in content marketing.
The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics […]
How to say “Yes” or “No” to prospective clients and how to let a current client go when it’s just not working.