The Golding Group’s resident Professor of PR Pritch Pritchard, APR starts a multi-part series of discussions about overlooked aspects of public relations with a conversation […]
Authentic Communication
Authenticity is an ever-increasing element of modern marketing. Advertisers are using community content and social causes to draw attention, such as the recent anti-bullying ads […]
ANNOUNCEMENT: New Office Space & Content Creation Studio
In October, many of The Golding Group business ideas and plans were put on hold with the purchase of our Oklahoma City home base 1219 Creative […]
Innovation In Communication
How are communications professionals utilizing new innovations in technology, tactics and strategy? You have to begin the conversation with social media. Not only the platforms […]
Diversity In Corporate Culture
The communications industry has done a pretty good job of addressing gender, racial and ethnic diversity and inclusion over the last 10-15 years, but more […]
Ep8 Insights from the PRSA Icon Conference
The Golding Group’s Chief Strategic Counsel Pritch Pritchard, APR just returned (yesterday) from the Public Relations Society of America (PRSA) International Conference in Boston, Massachusetts with […]
Ep7 Brand Communication In A Crisis Situation
Unfortunately, crisis communication planning has become essential for business, non-profits, events and government agencies in the current age of scandals, weather events and terrorism. The […]
Ep6 Passive Audio and Other Alternative Content Delivery Methods
The rise of audio and short-form video in content marketing.
Ep5 Crisis Communication In The Digital Age
The how, when and why of crisis communication management when news travels at the speed of light thanks to internet, mobile and social media. Topics […]
Ep4 How To Hire, Fire and Collaborate With The Right Clients
How to say “Yes” or “No” to prospective clients and how to let a current client go when it’s just not working.