Relationship Based

Client Profile: DD Audio

The Golding Group is proud to announce our partnership with DD Audio, the manufacturer of the finest audio products including car speakers, subwoofers, amplifiers, marine speakers, headphones and earbuds since

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Disrupting The Music Industry

The power of audio started with radio, commercial jingles and the record business. But we don’t listen to, buy, share or promote records the same way we once did. The

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Why Start With Why

On show 2 of our second podcast year, we revisit a common theme now that Pritch is reading Simon Sinek’s book “Start With Why”. The guys discuss the motivation behind great business decision-making and

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Advocacy As A Business Communications Tool

Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause

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Perception vs. Reality

Pritch points out the age-old concept “perception is reality” in today’s news for Public Relations missteps with tips for a more effective approach to communications in less-than-perfect conditions. Thanks to modern technology, 24/7 news

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