There are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don’t Tell (3) Be Transparent
The Essential Skill Of Listening
In business, we need to utilize every essential tool, asset and employee skill to create an advantage. One of the most often missed skills is […]
Addressing Rumors In The Digital Age
One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. […]
Out-Of-The-Box Ideas
Out-of-the-box thinking and innovative ideas make the business world run. On this episode, we look at three different ways to be different in your professional […]
Starting A Business Is Hard!
It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. […]
Personality, Character or Gaffe? Social Media Tone.
We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well […]
New Client Announcement: Save Your Town
The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are […]
The Correlations of Starting With Why
Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting […]
Disrupting The Music Industry
The power of audio started with radio, commercial jingles and the record business. But we don’t listen to, buy, share or promote records the same […]
The Power Of Sound In Business Communication
Welcome to year two of the NeoMarketing podcast. This is our first biweekly episode. New episodes of the show on the 1st and 3rd Wednesday […]