Social Analytics For Crisis Communications
“The Professor” Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics and analytics to be a
Social Media
Business Strategies For Dealing With Fake News
Pritch breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). WE agree with some
2022 Business Trend Predictions
New for ’22 our predictions of essential and impactful business trends for 2022 – NOT new normal, just normal business in the new year.
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing
Special Guest: Rachel Mathew, Co-owner Polston Tax – Bonus Ep
Thanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle
6 Steps For Managing “Cancel Culture” Public Relations
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. “The Professor” Pritch Pritchard breaks
Weaponized Social Media
There are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don’t Tell (3) Be Transparent
The Essential Skill Of Listening
In business, we need to utilize every essential tool, asset and employee skill to create an advantage. One of the most often missed skills is listening. Critical, open-minded data collection
Addressing Rumors In The Digital Age
One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. In the past, you had
Out-Of-The-Box Ideas
Out-of-the-box thinking and innovative ideas make the business world run. On this episode, we look at three different ways to be different in your professional pursuits. First, we have a
Starting A Business Is Hard!
It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. The only way a business
Personality, Character or Gaffe? Social Media Tone.
We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well on social media, like humor