Pritch breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). WE agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in
New for ’22 our predictions of essential and impactful business trends for 2022 – NOT new normal, just normal business in the new year.
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials during a weather event, bowing
Thanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom….
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. “The Professor” Pritch Pritchard breaks
There are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don’t Tell (3) Be Transparent
In business, we need to utilize every essential tool, asset and employee skill to create an advantage. One of the most often missed skills is listening. Critical, open-minded data collection
One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. In the past, you had
Out-of-the-box thinking and innovative ideas make the business world run. On this episode, we look at three different ways to be different in your professional pursuits. First, we have a
It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. The only way a business
We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well on social media, like humor
The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are the authentic experts for rural