There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials […]
Special Guest: Rachel Mathew, Co-owner Polston Tax – Bonus Ep
Thanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom….
6 Steps For Managing “Cancel Culture” Public Relations
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown. […]
Weaponized Social Media
There are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don’t Tell (3) Be Transparent
The Essential Skill Of Listening
In business, we need to utilize every essential tool, asset and employee skill to create an advantage. One of the most often missed skills is […]
Addressing Rumors In The Digital Age
One of the most damaging things in the world is an unfounded rumor. Personal and professional reputations, businesses and brands have been destroyed by rumor. […]
Out-Of-The-Box Ideas
Out-of-the-box thinking and innovative ideas make the business world run. On this episode, we look at three different ways to be different in your professional […]
Starting A Business Is Hard!
It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. […]
Personality, Character or Gaffe? Social Media Tone.
We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well […]
Client Profile: Save Your Town
The Golding Group is proud to announce our partnership with SaveYour.Town online and in-person resources for small town development. Becky McCray and Deb Brown are […]