Social Analytics For Crisis Communications
September 21, 2022
“The Professor” Pritch Pritchard, APR and Fellow PRSA, has some advice for CEOs, Vice Presidents, Directors and Managers who might not consider social media metrics
Business Strategies For Dealing With Fake News
April 20, 2022
Pritch breaks down, analyses and leads the discussion regarding an Aug 25th, 2020 Forbes magazine article 16 Business Strategies For Dealing With ‘Fake News’ (link below). WE agree with some of the advice, offer our own opinions and correlate to the state of mass media + social media in
2022 Business Trend Predictions
January 5, 2022
New for ’22 our predictions of essential and impactful business trends for 2022 – NOT new normal, just normal business in the new year.
Learning From Failures: Crisis Communications, Cancel Culture & Unmet Expectations
November 4, 2020
There are lessons we can all learn from very recent (and still ongoing) failures in crisis communications from our local electric company and elected officials
Special Guest: Rachel Mathew, Co-owner Polston Tax – Bonus Ep
September 30, 2020
Thanks to a 5th Wednesday this month, we present a special guest bonus episode of the #NeoMarketing podcast featuring Rachel Mathew, Co-owner of Polston Tax taking with our CEO Kyle Golding via Zoom….
6 Steps For Managing “Cancel Culture” Public Relations
September 16, 2020
Cancel Culture is a relatively new but powerful social media movement causing a tremendous negative impact on brands, businesses and individuals both famous and unknown.
Weaponized Social Media
February 19, 2020
There are three steps to managing a social media crisis: (1) Sacrifice (2) Show – Don’t Tell (3) Be Transparent
The Essential Skill Of Listening
June 5, 2019
Utilizing essential tools in business, especially listening, can provide advantageous insights from clients, customers, vendors and employees. The #NeoMarketing podcast by The Golding Group, hosted by Pritch Prichard and Kyle Golding, discusses professional business communication practices, new trends and modern techniques, aiming to be educational, informative and entertaining.
Addressing Rumors In The Digital Age
May 15, 2019
The Golding Group discusses factors of crisis communication management on the #NeoMarketing podcast, focusing on dealing with rumors. They reference the 1946 Allport and Postman “Study of Rumor” as a guide for contemporary practices.
Out-Of-The-Box Ideas
May 1, 2019
This episode of the #NeoMarketing podcast offers insights into innovative business strategies through an interview with Apollo Woods, founder of OKC Black Eats, and a discussion of the DD Audio #SpeakerSeries featuring yoga teacher Allison Candelaria. The program, hosted by Pritch Pritchard and Kyle Golding, aims to be educational and entertaining, covering modern business communication practices.
Starting A Business Is Hard!
April 3, 2019
It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning.
Personality, Character or Gaffe? Social Media Tone.
January 16, 2019
We discuss a very specific social media post from a major brand that completely misses the mark (and why). Some things don’t translate so well