Strategic Planning

Bonus Episode: 2020 Review

Because we have an “extra” Wednesday in December, we decided to drop one last #Bonus episode to end the year right. We are running down the top topics, discussions, guests

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S.M.A.R.T. Communication Planning

On this episode, Pritch Pritchard, APR breaks down, simplifies and demystifies the communication planning process. We explain the difference between Goals, Objectives and Tactics as well as walk you through

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Think Strategic, Act Tactical

Everyone thinks of marketing by tactics: ads, commercials, social media, online video, email, etc…. But tactical execution without strategic planning is just busy work and a potential waste of time,

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Out-Of-The-Box Ideas

Out-of-the-box thinking and innovative ideas make the business world run. On this episode, we look at three different ways to be different in your professional pursuits. First, we have a

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