Corporate Social Responsibility (CSR) is often a major component of brand marketing and public relations. But is it always the right thing to do? What are the guidelines and considerations for communications professionals when crafting CSR statements from a brand, not a person? “The Professor” Pritch Pritchard, APR and Fellow PRSA will explain the when and how of proper CSR statements and pitfalls to avoid.
On this episode, we continue our conversations about when, why and how of utilizing crisis communications protocols in place of out-of-date plans. “The Professor” Pritch Pritchard, APR & PRSA Fellow
The Golding Group is proud to announce our working relationship with the 501c3 non-profit organization Health Alliance for the Uninsured in Oklahoma County. The Health Alliance for the Uninsured (HAU)
Because we have an “extra” Wednesday in December, we decided to drop one last #Bonus episode to end the year right. We are running down the top topics, discussions, guests
“The Professor” Pritch Pritchard, APR has found a new (and what we think is much better) way to explain the concept and execution of Strategy for students and professionals. On
“The Professor” Pritch Pritchard, APR and PRSA Fellow breaks down the top 10 crisis communications myths according to “Effective Crisis Communication – Moving From Crisis to Opportunity” by three of
Welcome to the first full week of Q4 2020. No matter how far from normal this year has been so far, there are still lessons to be learned, business processes
EPISODE 100!!! A big THANK YOU to all the support over the last three years. Check out the new graphics package, voice-over and theme song. On this episode, we dive
Do you know the difference between Goals, Objectives, Strategy & Tactics? Too many business people don’t get it….
When it comes to corporate culture, #SpoilerAlert you’re probably doing it wrong. There are two major types of failure when building and maintaining corporate culture: 1) Not trying hard enough
Welcome to a BONUS VIDEO EPISODE of the #NeoMarketing podcast. We’re going to spend just a couple of minutes talking very specifically about an approach that a retailer has taken
Do you have your 2020 strategic plan in place yet? If not you’re way behind. On this episode, Golding Group partners Pritch Pritchard, APR and Kyle Golding will discuss the