Understanding Objectives And Tactics
Do you know the difference between Goals, Objectives, Strategy & Tactics? Too many business people don’t get it….
Strategy
Building and Managing Corporate Culture
When it comes to corporate culture, #SpoilerAlert you’re probably doing it wrong. There are two major types of failure when building and maintaining corporate culture: 1) Not trying hard enough
BONUS Video Podcast: Retail Strategy Analysis
Welcome to a BONUS VIDEO EPISODE of the #NeoMarketing podcast. We’re going to spend just a couple of minutes talking very specifically about an approach that a retailer has taken
The Beginning of the End…. of 2019
Do you have your 2020 strategic plan in place yet? If not you’re way behind. On this episode, Golding Group partners Pritch Pritchard, APR and Kyle Golding will discuss the
Special Guest: Kitt Letcher, CEO – Better Business Bureau of Central Oklahoma
Our special guest this episode is Kitt Letcher, President & CEO at Better Business Bureau of Central Oklahoma, Inc. She has been the leading BBB-OKC since 2013 and has a
Out-Of-The-Box Ideas
Out-of-the-box thinking and innovative ideas make the business world run. On this episode, we look at three different ways to be different in your professional pursuits. First, we have a
Starting A Business Is Hard!
It takes a lot of confidence and faith in yourself to start a business. But it also takes a lot of talent, assets and planning. The only way a business
Business Strategy vs. Corporate Culture
New year, new #NeoMarketing podcast opening and graphics but the same attitude and expert advice for 2019. On Ep61 we debunk the idea “Culture Eats Strategy for Breakfast/Lunch”. Our CEO Kyle Golding
Alternative Business Models
Today we’re discussing many the alternatives to traditional B2B, B2C and B2G business models that exist in 2018. We also have a special guest interview with Mark Masters, CEO of
The Correlations of Starting With Why
Continuing on from our previous discussions of Starting With Why (with of course reference back to Simon Sinek) this week we discuss not only Starting With Why but the strategy
Advocacy As A Business Communications Tool
Advocacy has become increasingly effective as a Marketing, Public Relations and Audience Development tool. But, this is not a one-size-fits-all idea. There are plenty of ways to incorrectly utilize advocacy that might cause
Business Communication Definitions
Too often, people confuse the different disciplines of business communications: Marketing, Advertising and Public Relations. On this episode, Kyle and Pritch will clear up the confusion with real-world definitions of