technology

Disrupting The Music Industry

The power of audio started with radio, commercial jingles and the record business. But we don’t listen to, buy, share or promote records the same way we once did. The

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Perception vs. Reality

Pritch points out the age-old concept “perception is reality” in today’s news for Public Relations missteps with tips for a more effective approach to communications in less-than-perfect conditions. Thanks to modern technology, 24/7 news

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The Need For Civil Communications

Have you noticed how combative communication has become? We definitely have! As a follow-up to last week’s discussion about the ways to best utilize success, today we discuss how we can

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